Social Media Specialist (Freelance)
Social Media Specialist (Freelance)
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Job Description
About native
native has been building for 10 years but were still very much a startup: fast-moving ambitious and building with intent. Were creating the infrastructure that connects students Students Unions universities and advertisers through a managed marketplace.
Our goal is to deliver for students by increasing student engagement while enabling Students Unions to secure sustainable funding. For advertisers we offer meaningful measurable routes to student audiences. The more aligned these incentives are the more defensible and scalable our business becomes.
The Opportunity
We are looking for a sharp execution-first Paid Social Specialist to lead media buying across all fair campaigns. Youll be the tactical operator behind the Social Ad Product working across Meta TikTok Snap and beyond to build smart efficient audience strategies that convert. Youll likely come from an agency background or have agency experience and be looking for a focused client-side role that lets you do the work not just report on it.
What youll be working on
Youll own and execute paid campaigns that directly drive student registrations and attendance. That means granular targeting (by uni course persona etc.) clever spend allocation and constant optimisation. Youll build audiences place ads test creative manage budgets and iterate ruthlessly. Youll also be a key contributor to the ongoing development of our Social Ad Product working closely with the Event Marketing Manager and Ad Product Managers to align messaging and funnel design.
What were looking for
- Deep experience with Meta Ads Manager; comfort with TikTok and Snapchat is a bonus
- A performance mindset tracking CPLs and ROAS comes naturally
- Experience buying media for consumer-facing brands or lead-gen clients
- Knowledge of audience segmentation and interest/behaviour targeting
- Familiarity with A/B testing optimisation loops and performance reporting
- The ability to work fast independently and with clean execution
- Bonus: experience with Google Ads or YouTube for awareness work
Required skills & experience
We are committed to lifting everyone up. We seek to enable peoples best work by optimising for freedom with accountability. Youll get the most out of this role if you bring:
- Proven experience planning and executing paid social campaigns on Meta platforms
- Familiarity with other paid channels such as TikTok Snapchat or YouTube
- Comfort building detailed audience segments based on behaviour interest and geo data
- Experience running student-focused campaigns or event-based lead generation
- A track record of managing budgets efficiently while scaling results
- Strong working knowledge of A/B testing creative iteration and ad performance analysis
- Optional but valuable: experience working in or with CRM email platforms or funnel automation tools
Equal Opportunity Statement
We are actively creating an equitable environment for everyone at native to thrive.
Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at native. At native embracing diversity in all of its forms and foster an inclusive environment for all people to do the best work of their lives with us.
Required Experience:
Unclear Seniority
Employment Type
Contract
