Senior Marketing ExecutiveAsst Marketing Manager B2B
Senior Marketing ExecutiveAsst Marketing Manager B2B
Posted on :
10-07-2025
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1 Vacancy
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Job Description
Role Overview
Company seek a suitable candidate to drive multi-channel marketing initiatives for their centralised marketing team. With 2-3 years of relevant marketing experience preferably in an ad agency the person will be responsible for executing campaigns conducting market research creating content analysing performance and coordinating events. In this role the individual needs to ensure seamless marketing operations by aligning efforts with business goals and supporting various teams in delivering meaningful results.
Key Responsibilities
1. Branding & Campaign
Implement marketing strategies across ATL and BTL
Collaborate with creative agencies and vendors to develop branding collaterals videos product brochures corporate gifts and digital assets
Support branding initiatives ensuring brand consistency across all touchpoints
2. Digital & Content Marketing
Manage and update digital channels like website LinkedIn email campaigns.
Develop content (case studies blogs social media posts pod casts presentations) to enhance brand visibility.
Track and optimize digital performance metrics
3. Event & Exhibition Support
Coordinate participation in trade shows exhibitions and networking events.
Manage branding and promotional materials for events.
Support the sales team with marketing materials and lead generation.
4. Market Research & Competitive Analysis
Research industry trends competitor activities and customer preferences.
Analyse campaign performance and provide optimization insights.
Maintain a database of case studies testimonials and customer feedback.
5. Marketing Operations & Coordination
Align marketing efforts with sales product and R&D teams.
Coordinate with external agencies for PR advertising design and content.
Oversee budget tracking vendor management and reporting.
Key Skills & Qualifications
MBA in Marketing from a reputed institution.
2-3 years of experience in marketing; prior experience in an advertising agency is a plus.
Strong understanding of branding digital marketing content marketing and event management.
Hands-on experience in executing ATL BTL digital and offline marketing initiatives.
Excellent written and verbal communication skills.
Proficiency in social media email marketing website management and digital analytics tools.
Ability to multitask work in a fast-paced environment and collaborate with multiple stakeholders
What We Offer
Opportunity to work with a leading name in the textile chemicals industry.
Exposure to global B2B marketing in the textile and chemical space.
A collaborative and learning-oriented work environment. Resil Chemicals is Great Place to Work certified.
Competitive salary and growth opportunities within the company.
branding,event management,content marketing,competitive analysis,email marketing,digital marketing,social media management,market research,digital analytics,b2b marketing
Employment Type
Full Time
Key Skills
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