Senior Manager - Channel Marketing Lead
Senior Manager - Channel Marketing Lead
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Job Description
Envision and formulate MA-INs channel strategy road map.
Lead & enable execution of channel strategy across trade levels of Primary Secondary & Tertiary comprising Distributors Retail & Workshops in the Independent Aftermarket space.
Formulate Channel development policies and drive customer engagement through efficient use of channel budgets to ensure achievement of turnover targets as per business development plan and market potential.
Manage a team of channel marketing managers to develop and execute customer promotions campaigns loyalty & binding programs meets and events to improve channel level business and market share.
Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution. (Example: White spot mapping for new customer appointment Cross sell/Upsell opportunities with existing )
Define & ensure execution of processes across customer life cycle like channel prospecting onboarding business engagement business development etc across all trade levels. Drive digital enablers across the channel value chain for process efficiency.
Monitor market developments trends competition developments customer requirements etc as required for strategy & business policy development.
Enable competency improvement programs such as trainings ways of selling programs soft skills for internal and external market development teams to ensure competent on ground resources.
Qualifications :
Bachelor of Engineering with specialization in Mechanical / Automotive engineering
MBA with specialization in Marketing.
Additional Information :
12 years of experience in Sales and Marketing in automotive/FMCG/consumer goods sectors.
8 years in marketing function with a mix of product marketing and channel management.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
