Global Product Marketing Manager, Smart Products (CMF)
Global Product Marketing Manager, Smart Products (CMF)
Posted on :
10-07-2025
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1 Vacancy
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Job Description
Who we are
Nothing exists to make tech feel exciting again.
Were building a different kind of company one that puts design emotion and human creativity at the heart of everything we do. From the way our products look to how they sound feel and function we care about the details that make technology not just useful but inspiring.
This is a place for the curious. The creators. The ones who ask why not and mean it. If youre drawn to bold ideas fast moves and work that actually makes you feel something youll fit right in.
Were not here to follow the rules. Were here to make better ones.
About Nothing
Founded in London in 2020 Nothing is a design-led tech company building an alternative to the industry giants. Our products from award-winning smartphones to expressive audio and wearables blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
Backed by GV (Google Ventures) EQT Ventures C Ventures and influential investors like Tony Fadell (iPod) Casey Neistat and Kevin Lin (Twitch) weve grown from startup to global challenger in just a few years.
About CMF by Nothing
CMF is a sub-brand of Nothing created to make great design and quality tech more accessible. We combine cutting-edge aesthetics with an uncompromising user experiencedelivering standout products without the typical shortcuts found in this market segment. Since launching in 2023 weve been on a mission to challenge the status quo. With a fast-growing product portfolio CMF is shaping a new kind of tech experiencebold by design and built for a generation that demands more from the everyday. We operate like a startup within a startup: big ideas fast execution and a relentless drive to leadnot follow. Now as we scale CMF into a global powerhouse from India were expanding our marketing leadership to help shape whats next.
About the Role
Were looking for a Product Marketing Manager to help lead the global go-to-market execution for CMFs smart product portfolioincluding audio wearables etc. Youll play a key role in shaping the narrative driving launch readiness and delivering campaigns that make an impact across markets and channels.
This is a global-facing role based in Gurgaonperfect for someone who thrives in the details moves fast without sacrificing quality and is relentlessly focused on delivering ROI through bold effective work.
Key Responsibilities
- Support the development and rollout of end-to-end launch strategiesfrom positioning and messaging to execution across all key phases
- Translate product features and benefits into clear compelling narratives for diverse global audiences
- Work closely with the global product marketing lead and cross-functional teams to build sharp GTM plans and drive alignment across creative regional and channel partners
- Own executional excellence for all smart product launches: campaign timelines deliverables and feedback loops
- Lead the development of creative briefs for launch assets across films digital retail and socialensuring quality and consistency across touchpoints
- Partner with in-house creative and agency teams to deliver assets on time on brand and optimized per platform
- Coordinate with local market teams to localize messaging identify key channels and land impactful moments
- Track performance of campaigns across phases and channels contributing to post-mortems and optimization strategies
- Maintain a strong understanding of market dynamics competitive landscape and cultural relevanceespecially in India our primary growth market
- Stay sharp on product performance user feedback and category trends to inform future launches and audience targeting
What Were Looking For
- 57 years of experience in product marketing campaign management or GTM strategyideally in tech audio wearables or fast-moving consumer brands
- Experience launching products at scale across markets with a strong handle on positioning messaging and channel execution
- Extremely ROI-drivenable to balance impact and efficiency and comfortable working within lean budgets
- Creative thinker with a deep appreciation for great storytelling design and user experience
- Strong attention to detail and a high execution barnothing slips through
- Clear communicator with cross-functional fluency across product creative and regional teams
- A self-starter with a builders mindset who thrives in a fast-moving ever-evolving environment
- Deep understanding of the Indian market with global awareness
What we offer
- A chance to shape the voice of one of the most exciting tech brands
- Fast-paced and creative environment with global reach
- A culture that values curiosity creativity and doing things differently
- A commitment to building a diverse inclusive and welcoming workplace for all
Required Experience:
Exec
Employment Type
Full Time
Key Skills
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