Senior Content Designer

The opportunity

As a Senior Content Designer you will work on the Human Centered Design team at John Hancock that is responsible for user interfaces digital experiences and research. Youll be working with experience designers creative compliance research product and web developers serving as a strategic bridge betweenmarketing goalsanduser experience design ensuring that content not only aligns with brand messaging but also enhances usability and trust critical in financial services.

Responsibilities

• Collaborate with Marketing Team and Experience Designers to simplify complex information and communicate it clearly shapingcontent hierarchies wireframes microcopy and user flowsthat reflect both user needs and brand voice.
• Act as a liaison betweencreative compliance product and HCD teams balancing storytelling with precision and clarity.
• Participate in research activities to understand the target audience and problem space and gather data to evaluate the impact of your content and iterate accordingly.
• Help create documentation and specs working with our tech teams and Global Design System team employing lead UX and agile methodologies to track work and ensuring constancy and governance.
• As needed create and refresh user flows and journey maps and contribute to user testing plans to account for complex needs.
• Clearly and effectively articulate design processes ideas and solutions to internal partners bringing them along in the solution creation process.
• Be a storyteller A critical element of all design roles is to deliver insights about people and behavior verbally and visually in a way that generates empathy emotion and engagement.
• Embrace and employ both current and emerging best practices and digital standards in all design deliverables pushing us from good to great.
• Alongside experience designer participate in QA throughout development to ensure the experience delivered to customers meets expectations.
• Devote time to learning about our products and market in order to identify product and business model opportunities and keep customers at the forefront of every decision.

How will you create impact

Your work will impact public and authenticated experiences for our customers producers and prospects. For our end customers you will align brand storytellingwithuser trust and comprehension ensuring content is not just persuasive but also usable and credible. For our producers improvements will help them manage their clients and learn more about our products and services we offer. Internally you will enhancecross-functional collaboration and drive content governance and consistencyacross digital touchpoints from websites to client communications.

What we are looking for

• At least 8 years of proven experience as a Content Designer UX Writer or similar role in B2B environments.
• Exceptional writing and editing skills with a strong command of grammar syntax and style.
• Portfolio demonstrating intuitive UX copy and case studies describing your process.
• Proficiency with Figma and UserTesting.
• Experience working in Agile including contributing to stories in Jira and similar project management systems.
• Understanding of human-centered design methodologies principles and practices and ability to create content that enhances the user journey.
• Strong communication and presentation skills demonstrated across peers and senior leaders.
• Ability to effectively manage input from cross-functional stakeholders
• Experience withSEO content management systems (CMS) and email marketing platforms.
• Ability to manage multiple projects and prioritize tasks to meet deadlines independently and alongside other designers and Experience Design Manager.
• Experience using analytics tools to measure content performance and make data-driven decisions.
• Strong attention to detail and commitment to delivering high-quality work.
• Openness to receiving feedback and constructive criticism.

When you join our team

• Well empower you to learn and grow the career you want.
• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• Well support you in shaping the future you want to see.
• Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.
• Working arrangement: Hybrid Tues Wed Thurs in-office (Boston MA USA)

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

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