Channel Marketing Manager, Channel Marketing

Join Ring & Blinks channel marketing team to drive comprehensive omni-channel programs across our key retail partners. Youll orchestrate integrated marketing strategies that span both digital and physical retail spaces managing retail media programs while creating compelling in-store experiences. This role offers the unique opportunity to shape how customers discover and engage with our products across all touchpoints in their shopping journey.

In this role youll balance the digital and physical retail marketing developing integrated marketing campaigns that create seamless customer experiences. Youll collaborate with retail partners to optimize both in-store merchandising and digital media investments analyze performance data across channels and ensure brand consistency at every touchpoint. From designing impactful store displays to optimizing digital retail media campaigns youll work to maximize customer engagement and drive business results through data-driven decisions. The successful candidate will blend strategic vision with practical implementation skills showcasing both leadership and retail marketing proficiency.

Key job responsibilities
Marketing Program Ownership:
Develop and execute omni-channel marketing programs that align with business objectives for Ring & Blink across key retail partners
Identify opportunities to innovate and enhance both digital and physical retail presence
Support strategic initiatives that drive brand growth and new households

Partner Communication & Program Development:
Build and maintain strong relationships with retail partner marketing teams
Develop compelling merchandising programs that support partner strategies
Create and present marketing proposals and program recommendations to partners

Retail Excellence & Omni-channel Integration:
Drive seamless integration between digital retail media and in-store experiences
Execute visual merchandising programs that enhance the customer shopping experience
Implement retail media campaigns across partner platforms including product launch and promotional activities across channels

Analytics & Performance Management:
Monitor and optimize key performance metrics including CTR ROAS and in-store conversion
Provide regular reporting on program performance and ROI
Analyze campaign effectiveness and recommend optimization strategies

Cross-functional Collaboration:
Partner with Sales Creative and Product teams to align on go-to-market strategies
Work closely with retail analytics teams to measure program effectiveness
Coordinate with agency partners on campaign execution and creative development
Support cross-functional initiatives to drive integrated marketing programs

A day in the life
In this dynamic role youll drive marketing programs across digital and physical retail spaces. Your day typically involves analyzing campaign performance optimizing retail media investments and collaborating with retail partners and sales teams. Youll develop marketing briefs coordinate with creative teams and ensure seamless program execution across channels.

Core activities include managing campaign performance tracking deliverables and maintaining regular communication with stakeholders through business reviews and performance updates. Youll balance multiple priorities while building strong relationships with both internal teams and external partners to deliver measurable results across all channels.

About the team
The Channel Marketing team specializes in creating cohesive customer experiences across all retail touchpoints. We believe in the power of integrated marketing that connects digital engagement with physical retail presence. Youll join a collaborative team that combines innovative retail media strategies with in-store merchandising excellence to drive growth through our key retail partnerships.

- 5 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience in marketing or marketing research
- Experience with marketing strategies in online and mobile channels
- Experience using data and metrics to drive improvements

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience managing budgets
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.