Social Media Marketing Manager
Social Media Marketing Manager
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Job Description
We are seeking a Social Media Manager to develop and execute social media strategies create engaging content and manage community interaction across multiple platforms. The role includes analyzing performance metrics and driving brand growth through effective campaigns. Strong communication creativity and experience with social media tools are essential
Job Responsibilities:
- Social Media Strategy: Develop and implement effective social media strategies to increase brand awareness engagement and customer loyalty.
- Content Creation: Create engaging content for social media platforms (e.g. posts images videos stories etc. in line with brand guidelines.
- Platform Management: Manage and update social media accounts (Facebook Instagram Twitter LinkedIn TikTok etc. ensuring consistency in brand voice and tone.
- Community Engagement: Respond to comments messages and interactions from followers to build a loyal community and foster positive relationships.
- Analytics & Reporting: Monitor analyze and report on social media performance metrics (e.g. reach engagement conversions) using tools like Google Analytics Hootsuite or Sprout Social.
- Trend Monitoring: Stay updated on industry trends platform changes and emerging social media tools to ensure the brand remains relevant.
- Collaboration: Work closely with marketing design and content teams to align social media initiatives with broader business objectives and campaigns.
- Brand Advocacy: Promote and maintain the brands online presence ensuring content resonates with the target audience and supports the overall brand strategy.
- Crisis Management: Handle negative feedback or social media crises swiftly and professionally.
Requirements:
- Education: Bachelors degree in Marketing Communications Journalism or a related field.
- Experience: Proven experience 1-3 years) in managing social media accounts and executing successful campaigns for brands or companies.
- Skills:
- Excellent writing editing and communication skills.
- Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social).
- Basic understanding of SEO and online marketing.
- Creativity: Strong visual and creative skills to produce engaging content that aligns with the brand.
- Adaptability: Ability to work in a fast-paced environment and adapt to changing social media trends and platform updates.
creativity,community engagement,brand advocacy,content creation,social media management tools,crisis management,communication,adaptability,platform management,trend monitoring,seo,social media,writing,collaboration,online marketing,buffer,editing,analytics & reporting,sprout social,social media strategy,hootsuite
Employment Type
Full Time
