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1. Search Engine Optimization (SEO)
Conduct keyword research to identify relevant high-traffic low-competition keywords for blog and video content
Optimize blog posts video descriptions and social posts according to SEO best practices
Collaborate on the development of content calendars with SEO in mind
Track and report on keyword rankings organic traffic and other SEO KPIs
Conduct competitor analysis to identify SEO opportunities
2. Social Media Content Management & Automation
Create schedule and publish text image and video content across Twitter Instagram and TikTok
Use social media management and automation tools (e.g. Buffer Hootsuite Later) to plan and automate posting schedules
Engage with audiences through comments messages and trending topics to boost reach and engagement
Repurpose content across platforms while maintaining native formatting and best practices
Monitor platform analytics and adjust strategies to improve performance
3. YouTube Podcast and Ad Campaign Management
Manage uploading publishing and optimization of YouTube podcast episodes including titles descriptions tags and thumbnails
Ensure consistent branding and formatting of all video content
Edit and prepare video/audio files as needed (basic editing skills required)
Optimize the YouTube channel for growth using playlists cards end screens and SEO strategies
Plan set up and monitor YouTube Ads campaigns including:
Target audience definition
Budget management
Campaign optimization
Performance reporting
Analyze channel and video performance metrics to inform content strategy
Minimum 1 2 years of experience in social media management or digital marketing
Strong SEO skills including keyword research content optimization and familiarity with tools like Google Keyword Planner SEMrush or Ahrefs
Proven ability to manage and automate posts on Twitter Instagram and TikTok
Knowledge of current social media trends and content formats (e.g. Reels Stories TikTok videos)
Experience with video content creation and editing using tools such as Canva CapCut or Adobe Premiere
Demonstrated experience managing YouTube channels including podcast episode uploads SEO optimization and playlist organization
Familiarity with YouTube Ads including audience targeting budget management and campaign optimization
Excellent written and verbal communication skills in English
Highly organized with strong time management skills
Familiarity with social media analytics and reporting tools
Graphic design experience (e.g. Canva Photoshop)
Experience with additional platforms such as LinkedIn or Facebook
Background in podcast production/editing
Knowledge of email marketing tools and CRM systems
Full Time