Senior Content Manager
Senior Content Manager
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1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fast-changing world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are seeking an experienced Senior Content Marketing Manager with expertise in artificial intelligence and agentic AI to lead the creation and dissemination of high-impact thought leadership content that interprets trends use cases and narratives in agentic AI for an executive audience. This role will position the Workato brand as a credible innovator in the AI-driven transformation of business leveraging enterprise software expertise and proven newsletter growth strategies to engage and expand our audience.
- Design and execute a content strategy on the hottest topics in software
- Design and execute a thought leadership content strategy that delivers compelling insights into agentic AI trends use cases and enterprise applications tailored to C-level executives and IT decision-makers.
- Operate at the cutting edge of Workatos point of view
- Oversee the production of high-quality opinionated content with your own byline as well as executive ghostwriting including newsletter articles whitepapers and thought pieces that shape industry perspectives on AI and enterprise software.
- Build an engaged subscriber base to elevate Workatos credibility and influence
- Build a newsletter and drive subscriber growth through organic and paid channels (on a platform such as Substack or Medium) using data-driven strategies to optimize engagement open rates and click-through metrics.
- Keep tabs on the latest trends in our industry and in Agentic AI research
- Stay ahead of the agentic AI landscape including emerging technologies competitive dynamics and market trends to ensure content is authoritative relevant and forward-thinking.
- Collaborate and build relationships across the organization
- Partner with product marketing product and communications teams to align thought leadership content with business goals delivering narratives that influence opinions and drive impact.
- Build feedback loops that improve our performance with data
- Leverage audience analytics and feedback to refine content strategies ensuring resonance with enterprise stakeholders and measurable improvements in engagement.
Requirements
Qualifications / Experience / Technical Skills
Bachelors degree in Marketing Communications Computer Science or a related field. Advanced degrees or certifications in AI or marketing are a plus. Academic debate experience is a plus.
7 years in content marketing or thought leadership roles with at least 3 years focused on enterprise software. Experience in automation integration orchestration or other middleware is a plus!
Proven track record of developing and scaling successful newsletters or email lists with measurable growth in subscriber base and engagement metrics.
Deep understanding of the AI landscape and enterprise software.
Soft Skills / Personal Characteristics
Exceptional writing editing and storytelling abilities with a focus on translating complex AI concepts into accessible compelling content.
Expertise in newsletter growth strategies including paid and organic growth (e.g. blog Substack Medium or similar).
Strong project management skills with the ability to manage multiple content initiatives and deadlines.
Familiarity with enterprise software ecosystems including SaaS cloud computing and data analytics platforms.
For California applicants the pay for this role begins at $120000 plus variable benefits perks and equity.
(REQ ID: 2143)
#LI-NJ1
Required Experience:
Manager
Employment Type
Full Time
