Experience Design Lead, Brand Marketing

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).

About the Role:

Dow Jones is seeking a strategic and innovative Experience Design Lead to join our Brand Marketing team. This role focuses on enhancing user experience (UX) shaping customer journeys and maintaining brand integrity across all marketing touchpoints.

Youll bridge strategy and execution ensuring consistent audience-first design across platforms and campaigns. Leading a small team youll collaborate closely with Marketing Subscription Strategy Acquisition Design & Research and Product to build cohesive high-impact customer experiences across WSJ WSJ and other Dow Jones brands.

This hands-on leadership role reports to the Brand Creative Director and combines UX design expertise with brand stewardship. Youll drive projects across teams guide designers and partners and ensure brand fidelity while meeting business goals.

Your role will involve collaborating with cross-functional teams to deliver high-quality audience-centric design solutions that drive engagement loyalty and conversion.

This is not a product design role. Instead its a brand-led opportunity for a UX design generalist within a marketing contextconnecting the dots across campaigns platforms and internal silos to build customer journeys that are both strategically sound and beautifully executed. The Experience Design Lead will play a crucial role in shaping the way our customers interact with our brands and surfaces.

You Will:

• Lead UX design and brand experience initiatives from within the Marketing org partnering with cross-functional stakeholders.
• Synthesize complex business goals into clear actionable design strategies that result in refined user experiences and interfaces.
• Drive customer journey mapping and experience strategy across acquisition engagement and retention touchpoints for WSJ WSJ and Dow Jones brands.
• Collaborate and align with Subscription Strategy and Acquisition teams to translate business goals into UX objectives and audience-centric experiences and define design briefs.
• Understand and define project architecture from vision to execution draft project roadmaps to build coalition and guide progress.
• Deliver hands-on design: wireframes user flows UI and visual assetsensuring brand consistency and design excellence.
• With your team oversee the brand experience across touchpoints connecting the dots identifying gaps and implementing cross functional design solutions.
• Guide and design UI to meet standards for brand consistency and visual design excellence.
• Advocate for design-forward marketing UX foundations improve design and user experience for existing websites and platforms and innovate new solutions and UI patterns following best practices.
• Refine existing customer journeys with a strategic content-focused design-forward audience-first approach.
• Ensure brand consistency design and typographic excellence across all marketing efforts and customer journeys.
• Guide and mentor a team of 23 designers providing leadership across UX UI design and process maturity.
• Review and provide directional feedback for the design and partner teams work ensuring quality standards and adherence to project and business objectives.
• Manage designers and other resources to deliver projects on tight deadlines.
• Educate stakeholders and colleagues to build understanding of UX best practices.
• Share knowledge and inspire the team with knowledge of design and UX trends and deep interest in the design landscape.

You Have:

• 10 years of experience in UX and brand design and 4 years in a lead or management role directing cross functional teams on complex projects from concept through execution.
• Strong process orientation and systems thinkingable to balance long-term brand vision with near-term tactical execution.
• A passion for mentoring and developing design talent especially in upskilling visual designers into well-rounded UI designers with strong UX foundations.
• Strong understanding of how brand UX and marketing intersect to shape customer experience.
• Proven ability to lead both strategic planning and design conversations and execute UX/UI design hands-on.
• Portfolio demonstrating end-to-end design ability across brand-led initiatives with a focus on customer journey.
• Command of UX principles content strategy and hierarchy and strategic thinking.
• Hands-on experience with visual identity wireframes user flows and prototyping.
• Experience maintaining or evolving design systems and brand standards.
• Refined visual and typographic sensibility with a dedication to craft UI and design excellence.
• Strong organizational and project management skills across concurrent initiatives in a matrixed environment.
• Excellent communication and stakeholder management across marketing brand UX and product teams with the ability to effectively present to and influence stakeholders.
• Proficiency in design tools like Figma and Adobe Creative Suite.
• BA/BS in Design UX HCI or related field preferred.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits