Senior Campaigns & Communication Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms built with love by chefs nutritionists and software engineers.
Launched in Bahrain in 2019 we have since expanded to 6 countries in the region delivered millions of meals to our customers and launched our very own Grab & Go Cafe concepts.
Were on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
Were looking for a Senior Campaigns & Communications Manager to join Calos central marketing team. Youll be the architect of our multi-market campaign calendar and the key link between marketing commercial and local teams when it comes to driving seasonal promotional and business-critical campaigns.
This role blends campaign strategy with on-the-ground planning. Youll ensure all markets are aligned on the big moments while also building out the playbooks toolkits and cross-functional systems that support daily execution of localized promotions discounts and marketing offers.
Youll play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.
Main Responsibilities
Campaign Strategy & Calendar Planning
- Build and own Calos annual marketing campaign calendar across all countries tying brand moments product launches and business priorities into one cohesive roadmap
- Lead strategic planning and cross-functional alignment for major tentpole campaigns (e.g. New Year Ramadan Summer January Fit Start Gym Bundles etc.)
- Anticipate seasonality consumer behavior shifts and promotional windows to shape timely and relevant campaigns
Promotional Marketing & Offers Engine
- Co-own the promotions and offers calendar with each Country GM supporting the planning testing and optimization of discounts bundles referral drives and other acquisition/revenue-driving tactics
- Develop and maintain a central promotions playbook: from discount structures to campaign cadences to what works best by customer segment or market
- Align with Growth Product and Finance to ensure promotions are scalable financially sound and brand-aligned
Executional Enablement
- Build and share campaign toolkits templates and guidelines that help local teams execute with speed and consistency
- Work closely with design content and copy teams to ensure assets are timely fit-for-purpose and campaign-ready
- Track campaign timelines approvals and asset readiness across all participating teams and countries
Performance Tracking & Learnings
- Set KPIs for each campaign with clear benchmarks (acquisition engagement conversion ROI etc.) and track performance in partnership with Growth
- Run campaign retrospectives with local teams and central stakeholders documenting what worked and what to optimize next time
- Own a centralized campaign brain: a database of best practices creatives promos and learnings
Cross-Functional Collaboration
- Work side by side with local country marketeers and GMs to align on campaign execution local adaptations and performance results
- Collaborate with the Brand Content and Creative teams to ensure campaigns are on-brand and creatively engaging
- Partner with Product Growth and Customer Experience to align campaign messaging and product readiness
Ideal Candidate
- 710 years in marketing with significant experience in campaign management growth marketing or promotions
- Experienced in seasonal and promotional marketing especially across multiple markets
- Proven success working with local teams growth teams product and creative to bring campaigns to life
- Strong communicator who can bring alignment across functions
- Skilled in promotional mechanics: bundles discounts referral offers and pricing strategies
- Knows how to test iterate and optimize offers for CAC LTV and ROI
- Experienced in setting and tracking KPIs across acquisition engagement and ROI metrics
- Highly organized thrives on building systems processes and toolkits that others can follow
- Hands-on with CRM tools campaign tracking software and content/asset management platforms
- Had led campaigns across multiple locations or customer segments and understands how to localize campaigns
Required Experience:
Senior Manager
Employment Type
Full-Time
