B2B Product Marketing Manager
B2B Product Marketing Manager
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$ 125000 - 155000
1 Vacancy
Job Description
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Team:
As part of the global Marketing organization the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance Dow Jones Newswires and Factiva. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness build our reputation and deepen relationships in select industries and accounts.
About the Role:
In this role youll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives. Working in tandem with key stakeholders on the product proposition and sales team youll manage the execution of multi-channel marketing campaigns such as digital and print ads paid and organic social media account-based marketing and webinars.
This role is based in-person in New York NY reporting to the VP of B2B Product Marketing.
You Will:
Collaborate with Marketing Sales Enablement Sales Product and the Business team to develop campaigns that align product target audiences and buying groups driving awareness engagement pipeline and revenue generation
Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets including briefs feedback and rollout for all campaign assets
Compile regular reports on marketing programs and analyze campaign performance to inform data-driven decisions and optimize campaign performance
Support product roll-out enhancements and new products with associated marketing promotion for the B2B products ensuring materials are regularly refreshed
Manage webinars in support of B2B products from end-to-end including creation of assets promotion schedules and reporting.
You Have:
A minimum 7 years of B2B Marketing experience
Bachelors degree in Marketing Communications Business or a related field; MBA a plus
Excellent project management skills with a proven ability to multitask prioritize manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
Ability to work effectively in a matrixed company model
Extensive written and verbal communication skills and strong collaboration and influencing skills
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $125000 - $155000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Employment Type
Full-Time
