CRM Senior Advisor
CRM Senior Advisor
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Job Description
Frontier Economicsis an economics consultancy that tackles the big questions facing governments businesses and society. We help our clients to analyse and understand their markets and to formulate strategies based on sound economics. The methods and models we use are often complex but our advice is always succinct clear and honest.
The company has grown rapidly since it was founded almost 20 years ago and currently has around 500 staff working across seven European offices (London Cologne Dublin Paris Brussels Berlin and Madrid). The company is employee-owned and has a strong culture of openness and employee engagement.
The Clients Team at Frontier
The Clients Team is a group of skilled professionals who combine knowledge of client relationships and business development digital marketing brand and design marketing and external and internal communications.
They are responsible for marketing and business development activities and offer dedicated support across all practices for current and potential clients. They lead marketing communications and develop all internal and external communications including an active online presence through our website and social media channels. In addition they maintain the firms reputation through our Frontier brand and the design services they provide.
Job Description
The CRM Senior Advisor will be responsible for managing and optimising the firms Client Relationship Management (CRM) system to enhance client service drive business development and enable strategic decision-making. This role is critical in ensuring the CRM system is well-maintained user-friendly and leveraged effectively across teams for client engagement marketing campaigns and reporting.
Key Responsibilities
CRM Strategy & Operations:
Own the firms CRM strategy and drive adoption across the business.
Maintain the CRM system (Workbooks) ensuring data integrity and quality and performance.
Define and enforce standards and protocols for data entry segmentation and maintenance.
Business Development & Marketing Support:
Support marketing teams in planning and executing targeted campaigns using CRM data (e.g. event invitations newsletters).
Provide client insights and engagement histories to BD teams and Directors.
Training & Change Management:
Encourage use of training programmes for fee earners and business management teams to ensure consistent CRM usage.
Redevelop training modules as needed working with the L&D team.
Act as a CRM champion and change agent to encourage adoption especially among senior stakeholders and the practice management team.
Reporting & Insight:
Generate regular reports on client interactions BD activity and marketing ROI.
Use data to produce actionable insights to support strategic decision-making.
Stakeholder Collaboration:
Partner with IT Clients and Risk/Compliance teams to ensure CRM aligns with wider business needs.
Collaborate with Directors ADs and the PCT to ensure high-quality client data capture.
Essential requirements:
Proven experience in a CRM-focused role ideally in a professional services environment.
Strong working knowledge of CRM platforms (ideally Workbooks)
Data-driven with a keen eye for detail and a high standard for data integrity.
Ability to influence and train stakeholders at all levels including senior fee earners.
Familiarity with GDPR and data compliance best practices.
Desirable:
Experience managing CRM system upgrades or vendor relationships.
Exposure to client segmentation strategies and marketing automation
Project management skills or experience working with Agile methodologies.
Measures of Success:
CRM adoption and usage rates across departments
Accuracy and completeness of client data
Engagement rates from CRM-driven campaigns
Stakeholder satisfaction and feedback
Quality and frequency of CRM reporting to leadership
The Benefits of Joining Our Team:
At Frontier Economics we are entirely employee-owned meaning every team member has a voice in shaping the companys future. Our collaborative culture encourages innovation open dialogue and shared success. Our stimulating and thought-provoking projects are complemented by a supportive and dynamic work environment designed to help you thrive and grow. We also offer:
Hybrid Working: Employees are expected to work in the office at least two days a week with flexibility for remote work.
Holiday Entitlement: 28 days of annual leave plus public holidays with the option to purchase up to 10 additional days of holiday per year.
Parental Pay: Enhanced parental pay of up to 2 months of full pay and bonus for primary carers.
Learning & Development: Extensive L&D opportunities including Career Development Reviews with support from a dedicated Mentor.
Private Health Insurance: Fully covered AXA health insurance with optional family coverage (partners premiums and taxes paid by the employee; children included at no extra cost). Additional cover (e.g. optical dental) can be added at the employees expense.
Employee Assistance Programme (EAP) Free confidential support for work-life balance health family issues or job-related challenges available for you and your immediate family members.
Income Protection Insurance All employees are covered by Frontiers Group Income Protection Scheme for long-term illness or disability.
Life Insurance Company-funded Group Life Assurance Scheme covering all permanent employees from their start date.
Cross-Office Travel & Secondments Opportunities for secondments to different offices or practices to expand skills and experience.
If youre looking to advance your career and wish to apply please submit your application online. Should you have any questions or need further information dont hesitate to reach out via email .
We look forward to receiving your application!
Frontier Economics is an equal opportunity employer and makes employment decisions without regard to race colour religion gender sexual orientation gender identity national origin disability status age or any other status protected by law. We are determined that everyone has an equal chance to join us and progress their career with Frontier. We care about creating an inclusive atmosphere and are committed to promoting diversity and inclusion in all its forms. Read more about our incentiveshere.
Required Experience:
Senior IC
Employment Type
Full-Time
