Acquisition Marketing Manager (Remote in California)
Acquisition Marketing Manager (Remote in California)
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$ 99000 - 133000
1 Vacancy
Job Description
About your role
Were looking for an experienced and highly motivated Acquisition Marketing Manager to drive growth across our acquisition channels. Sitting within the Integrated Marketing team this role ensures our integrated campaigns come to life across the full customer funnel from first click to product engagement and upsell
Youll lead the charge in activating our messaging across performance marketing Web/SEO Content and Lifecycle Marketing (LCM) touchpoints. Youll be a strategic thinker and a hands-on doer who thrives on cross-functional collaboration bringing together marketing creative product product marketing engineering and external agencies to deliver coordinated impactful marketing experiences.
How you will make a difference day to day
- Own and operationalize acquisition strategy in partnership with Product Product Marketing Performance Marketing Web/SEO Content and Lifecycle Marketing (LCM) ensuring that campaign messaging is deeply integrated across all channels and that all channels are delivering against key business outcomes
- Take a leading role in identifying gaps in user experience within the product and collaborate with PMM and other marketing and product teams to improve the experience for our customers and acquire new customers efficiently
- Lead go-to-market execution for integrated campaigns mapping customer journeys and aligning messaging across the full funnel
- Serve as the project lead from strategy to execution managing timelines deliverables and communication across stakeholders
- Partner with Product and LCM to optimize onboarding cross-sell/upsell journeys through add-on experiences bringing acquisition strategy post-sign-up/free trial experiences
- Report on acquisition performance across all channels coordinating with Performance SEO Content and Lifecycle teams to build a holistic view of whats growth gaps and opportunities
- Translate insights into action by working with Business Intelligence Finance Performance and Creative teams to test iterate and improve acquisition flows and campaign performance
- Champion best practices in project management ensuring workback plans and go-to-market timelines are met
- Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation
What youll need
- Bachelors degree in Marketing Business or a related field; MBA preferred
- 7 years of experience in acquisition integrated or product marketing ideally in a B2B SaaS environment
- Deep understanding of customer acquisition journeys and conversion levers across performance SEO and lifecycle channels
- Expert at making data-informed decisions experimentation and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end working seamlessly with Product Engineering Creative and Marketing teams
- Experience collaborating with content product and LCM teams to deliver personalized optimized user experiences
- Strong project management skills and attention to detail; comfortable juggling multiple high-priority initiatives in a fast-paced environment
- Exceptional verbal and written communication skills you can align stakeholders and tell a compelling story
Bonus if you have
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
- Tools youve used: Figma FullStory Pendo Google Analytics Iterable or similar
Not sure if you meet all the qualifications Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
- Comprehensive health plans (including Medical Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Base salary range by location:
- San Francisco Bay Area CA: $116000 - $150000
- California (outside of San Francisco Bay Area) and Colorado: $99000 - $133000
- Utah Arizona and North Carolina: $93000 - $126000
Actual compensation packages are determined by various factors unique to each candidate including but not limited to skill set depth of experience certifications specific work location and performance during the interview process.
$93000 - $150000 USD
By applying for this position your data will be processed as per Rocket Lawyer.
Required Experience:
Manager
Employment Type
Full Time
