Therapy Lead GI - Marketing CoE

New Product Ideation & portfolio development:

• Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
• Screening internal & external data sources to arrive at potential ideas that could address the customer needs
• Develop Business Strategy- analyze Competition landscape Customer Journey and Insighting develop TPP pricing packaging positioning - attribute analysis value proposition positioning concept check. Reasons to win.

Life Cycle Management

• Understanding customer needs and insights with help of insighting team
• Manage Life cycle by building the brand architecture Global / Local innovations new patient segments brand extension ideas pill plus and consumerisation. Building Business case with growth scenario assessment.
• Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.

New Product Launch Excellence

• Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
• Work closely with the country to drive T-12 launch readiness Process - Market Analysis PESTL Segmentation Targeting Positioning pricing KOL Mapping Distribution strategy Brand Levers Tactical planning Marketing Mix and spend. Also build T24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

• Driving future growth plans by identifying the growth opportunities and developing the best of class tools templates and processes to improve segmentation targeting positioning and communication
• Working closely with the L&D teams for capability building among the country teams to make them future ready

Portfolio Maximization - Strategy

• Support country teams to Evaluate and classify the product portfolio as Build Milk Exit.
• Plan recommendations to country as well as monitor investment as per the strategy.
• Assess promotional effectiveness and suggest country teams accordingly
• Optimize costing - COGS / SCM overheads

Annual Brand Planning

• To work closely with country marketing teams to build differentiators / brand levers
• Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
• Work closely with country teams SFE and digital marketing to deploy innovative GTM and access strategies.
• Adherence to Brand plan process in terms of rigour and preparation

Operating Network:

Internal: COE MIS Business Analyst Digital Marketing teams SFE Country Marketing SKOL

External: Portfolio team Regulatory Medical Finance Legal SCM

Business Understanding:

Product Management - Process Customer Journey and Insighting Positioning Ideation to Launch PLC Management Sales and marketing effectiveness metrics

Qualifications :

• 10 years experience in Sales and Marketing
• MBA from reputed institute
• Experience in Brand Management Strategic planning Business analytics TA knowledge New Product - Ideation to Launch

Key Personal Attributes:

• Interpersonal Skills
• Self-starter
• Quick learner
• Collaboration and teamwork
• Communication skills

• Influencing and negotiating skills

Additional Information :

Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at Work :

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