Digital Performance Planning Partner

Digital Performance Planning Partner

Reporting to: Chief Strategy & Planning Officer

Location: Havas Village London 3PancrasSquare LondonN1C4AG (Travel to client offices across the UK as needed.)

Our Ambition

At Havas Media Network we create Meaningful Media that drives growth for the worlds most ambitious brands. Guided by our valuesHuman at Heart Head for Rigour and Mind for Flairwe embed genuine human insight data-driven discipline and creative daring into everything we do.

This role sits at the heart of that promisebridging day-to-day planning with specialist capabilities to ensure data-driven thinking enhances every stage of media delivery.

Role Purpose

As Digital Performance Planning Partner you will lead the integration of measurement analytics and data-led innovation into our strategic planning processes. Youll work closely with client teams strategists and specialist units to embed elevated standards of performance planning measurement and insight across the agency.

You will audit clients current data maturity across analytics tech and insights; shape a roadmap for improvement; and demonstrate how Havas can drive measurable business impact through smarter planning and deeper collaboration.

This role is not about managing a team directlybut about elevating those around you. You will guide influence and upskill cross-functional teams aligning their work to real client challenges and tangible business outcomes.

Key Responsibilities

1. Embed Data-Driven Thinking Across Account Delivery

• Collaborate with account planning and strategy leads to inject data-led ideas into campaign planning trading decisions and client comms.

• Work with specialist teams to identify package and pitch relevant case studies to client needsshowcasing real-world impact.

• Champion the use of data as a creative and strategic lever not just a reporting function.

2. Client Audits & Maturity Assessments

• Lead assessments of existing client setups across analytics insight and martech.

• Identify gaps and opportunities where Havas can supportwhether through new measurement frameworks tech integrations or capability development.

• Co-develop bespoke data maturity roadmaps with clients.

3. Measurement Strategy & Governance

• Build holistic measurement strategies combining MMM geo tests incrementality and digital attribution.

• Help clients navigate signal loss through solutions such as server-side tagging modelled reporting and first-party data strategies.

• Align methodologies with real business KPIs and commercial outcomes.

4. Performance Planning Excellence

• Translate insights into media-agnostic strategies that optimise short-term performance and long-term brand equity.

• Set planning guardrails learning agendas and clear optimisation triggers at both annual and campaign level.

• Build tools and templates that elevate day-to-day planning rigour across all accounts.

5. Test & Learn Leadership

• Govern experimentation sprints across creative targeting bidding and measurement.

• Evaluate emerging partners from clean rooms to generative AI and pilot those with the greatest ROI potential.

• Codify and socialise learnings across the agency to create repeatable best practices.

6. Cross-Team Collaboration

• Be the connective tissue between Planning Strategy Data Biddable and external measurement partners.

• Translate specialist expertise into actionable relevant solutions for account teams and clients.

• Contribute to internal training product development and thought leadership.

Ideal Experience & Skill Set

• Proven leadership in digital performance measurement and data strategy roles.

• Hands-on experience with MMM incrementality testing and advanced attribution.

• Strong understanding of ad tech and martech ecosystems (GMP GA4/BigQuery Meta CAPI server-side GTM etc.).

• Fluent in using data to tell compelling stories and influence both internal teams and C-suite clients.

Success Indicators (First 12 Months)

• Completed data/tech/insight audits for at least two priority clients with roadmaps in place.

• Delivered integrated data-informed plans across multiple accountslinking specialist services to planning outcomes.

• Embedded data-led planning principles across client teams through training templating and case study alignment.

• Authored a playbook or framework that formalises how Havas account teams apply data in day-to-day delivery.

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