Head of Face-to-Face Marketing
Head of Face-to-Face Marketing
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Job Description
Renuity is seeking a dynamic and results-driven Head of Face-to-Face Marketing to lead and scale our direct in-person marketing efforts. This leader will oversee three core verticals: Retail Marketing Event Marketing and Canvass Marketing with a primary focus on driving qualified lead generation and ensuring marketing cost goals are achieved. As the strategic owner of F2F marketing youll build and lead high-performing teams develop scalable programs and collaborate cross-functionally internally to support revenue growth. As the leader of this department you will also maintain strategic partnerships with Retailers such as Home Depot Costco Sams Club and BJs Wholesale Club as well as actively seeking new partnerships in the territory to expand lead generation capabilities. This is a critical leadership role with a direct impact on revenue growth and market presence.
What Youll Do:
Lead Generation Strategy: Design and implement integrated lead generation strategies across retail events and canvassing channels to support sales pipeline goals
Team Leadership: Manage and mentor a multi-tiered team of regional managers market managers and lead generators ensuring alignment with KPIs and performance standards
Recruitment & Training: Collaborate with TA team on recruitment and directly oversee training process of field staff to ensure success of new-hires and reduce turnover rates
Performance Analysis: Track and analyze performance metrics for each vertical leveraging a data-driven approach to continuously optimize strategy and execution
Program Development: Develop scalable and repeatable processes for in-person marketing campaigns ensuring consistency compliance and quality of execution
Budget Management: Own the budget for all F2F marketing programs ensuring efficient spend to achieve desired marketing cost
Cross-functional Collaboration: Work closely with Call Center Sales Operations and Brand teams to align messaging targets and customer experience
What Youll Bring:
At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement solar telco or similar high ticket B2C)
Proven track record of managing large distributed teams and delivering lead generation results in face-to-face channels
Data-driven with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self diagnosis KPIs to make performance improvements
Talent Management expertise with a proven playbook for recruiting onboarding and retaining high-energy canvass retail and event promoters at scale
Strong operational mindset with experience building scalable processes and systems with a track record of increasing lead volume while improving efficiency through program improvements
Excellent leadership communication and cross-functional collaboration skills
Willingness to travel as needed to support field teams and campaigns
Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation (doesnt just talk the talk can really walk the walk)
Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications digital lead generation tools geo-fencing and CRM attribution
Financially literate P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events
Preferred but not required: Spanish
About Us
Renuity is a national leader in the direct-to-consumer home improvement industry dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country we operate under the Renuity brand and through a network of trusted regional companiesincluding Mad City Windows & Baths Pacific Bath FHIA Remodeling Statewide Remodeling MaxHome Rite Window and Closet America.
Backed by private equity and fueled by an ambitious growth strategy Renuity has expanded rapidly through strategic acquisitions. Today were focused on unifying our brands streamlining operations and delivering exceptional service to homeowners nationwide. Weve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installationat competitive prices.
At Renuity youll join a dynamic fast-paced and collaborative team where your work directly contributes to the companys success. Our people work closely with executive leadership embrace innovation and drive real impact. Whether youre in the field or at HQ youll be part of shaping the future of home improvementand building a career you can be proud of.
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Required Experience:
Director
Employment Type
Full-Time
