Lifecycle Marketing Specialist - HubSpot
Lifecycle Marketing Specialist - HubSpot
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$ 90000 - 110000
1 Vacancy
Job Description
Make possibility a reality.
At Endeavour Foundation were one of Australias largest purpose-driven organisations supporting people with disability to live their best lives. As we continue to grow and innovate were looking for a strategic and hands-onCustomer Lifecycle Marketing Specialist - HubSpotto join our Digital Performance team and lead our HubSpot and CRM marketing capability.
About the Role
As ourCustomer Lifecycle Marketing Specialist youll take full ownership of email marketing automation HubSpot optimisation and CRM performance across the organisation. Working across our portfolios youll design and manage sophisticated customer journeys that increase engagement drive conversions and support cross-sell and upsell strategies.
Youll be the in-house HubSpot expertmanaging end-to-end campaign delivery building automated workflows setting up conversion-optimised CTAs personalising web and email content and fine-tuning landing pages. Your work will have a direct impact on marketing performance lead nurturing and customer lifetime value.
Key Responsibilities
- Lead the development and execution of customer lifecycle email marketing strategies across multiple portfolios
- Own and optimise HubSpot including landing pages forms CTAs content personalisation segmentation lead scoring workflows and performance reporting
- Build and maintain customer journeys that align to various service offerings and target audience needs
- Execute engaging tailored email campaigns designed for lead nurturing re-engagement onboarding and conversion
- Monitor and continuously improve campaign performance through A/B testing personalisation and page optimisation within HubSpot
- Collaborate with digital and content teams to ensure website and campaign content supports engagement cross-sell and upsell opportunities
- Provide insights and performance reports to stakeholders including attribution tracking and ROI analysis
- Ensure data integrity privacy compliance and platform best practices are maintained
- Educate and support colleagues across the marketing team on HubSpot tools personalisation techniques and performance tracking
What Youll Bring
- 57 years experience in email marketing automation and CRM management ideally in a large or complex organisation
- Hold advanced certifications such as HubSpot Marketing Hub Implementation HubSpot Marketing Software Certification HubSpot CMS for Marketers HubSpot Email Marketing Certification and HubSpot Revenue Operations Certification
- Advanced HubSpot skills including experience with landing pages CTAs smart content personalisation and system integration
- Demonstrated success in building high-performing nurture workflows and customer lifecycle campaigns
- Strong analytical and reporting skills with the ability to translate data into strategic decisions
- Knowledge of best practices for conversion rate optimisation email deliverability and audience segmentation
- Confident working with stakeholders of all technical levels to train support and influence digital capability uplift
- Understanding of privacy laws and marketing compliance requirements in Australia
- Bonus: experience in the disability community services or NDIS sectors is highly regarded
Why Join Us
- Be part of a for-purpose organisation creating positive social impact across Australia
- Join a values-led collaborative marketing team driving digital transformation and measurable growth
- Enjoy flexible hybrid work and opportunities for learning and development
- Contribute to meaningful work that helps people with disability live fulfilling lives
Play a key role in delivering campaigns that positively impact peoples lives
You will be required to undertake a Fit2Work National Criminal History Check and hold or be willing to obtain a Blue Card and NDIS Worker Screening Check.
At Endeavour we offer a range of employee benefits including:
- Salary Packaging Benefits! Package up to $15900 of your annual salary tax free
- In addition to your tax-free benefit you can also use up to $2650 of your pre-tax income to pay for entertainment expenses (meals holiday accommodation etc)
- An Employee Assistance Program - a free and confidential counselling service available to all staff and their family members
- Discounts on Corporate Private Health Insurance Plans white goods and appliances
- Discounted family gym memberships through Fitness Passport
- Paid Parental Leave
- Reward and Recognition Program
- Free flu vaccinations
If youre ready to join a team who are passionate culturally strong and drive positive outcomesapply now!We look forward to hearing from you!
Endeavour Foundation encourages applications from people of all ages nationalities abilities and cultures. This includes Aboriginal and Torres Strait Islander peoples CALD (Culturally and Linguistically Diverse) the LGBTQI community and people with disability. We value inclusivity and are committed to adjusting our recruitment process to ensure accessibility and support of an applicants needs.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
