Senior Analyst, Web Performance Optimization

About us

Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto where weve been recognized as one of the top employers to work recent years weve expanded our reach and grown exponentially across many teams from digital and direct to field sales and our growing number of Dyson Demo stores.

Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.

About the role

TheSr. Analyst eCommerce Performance Optimization will be instrumental in synthesizing large sets of data and communicating trends and insights back into the business to guide strategic decisions. This position is responsible for collecting andanalyzingdata anddeveloping marketing insights and optimization recommendations.

The ideal candidate should have extensive experiencewithfront-end digital analytics tools (such asAdobeAnalytics and Google Analytics)as well asstrong business acumen. They will drive understanding of digitalbehaviorand identify opportunities to improvethe digitalexperience and performance traffic-driving media channels.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

• Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights with commercial thinking clearly to the Direct team and wider business as necessary to drive change.

• Investigate specific issues and propose solutions by analyzing data from a wide range of sources including digital analytics data customer feedbackand session replay tools.

• Collaborate with eCommerce team to develop multi-variant and A/B tests and support post-test analysis.

• Keep a watchful eye on the tagging strategy deployed to Dysons various digital properties to ensurethat digital data maintains integrity.

• Create reports that expertly visualizesthe data so that performance trends and actionable items are apparent.

• Maintain working knowledge of industry best practices and changes inanalytics platforms andidentify how they impact existing programs.

• Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to create and implement cross channel end-to-end customer journeys.

• Partner with Media team toaid in measuringchannel performance(SEO/SEM Display Paid Social Affiliates)with the goal ofsupplementingagency reporting. Identify high value / underperforming audiences and opportunities to improve visitor engagement.

About you

• Bachelors Degree (or higher) in Business Marketing Economics or related field required

• 3 to 5 years experience in a digital analytics role with a solid understanding of user journeys digital usability and user experience.

• Master of web analytics tools such as Adobe Analytics and Google Analytics required; working knowledge of how these types of tools collect process and store data is critical.

• Experience using testing and optimization tools such as Adobe Test & Target.

• Intermediate MS Excel skills; experience with Python or Tableau a plus

• Able to demonstrate a proven track record of identifying new digital optimization opportunities based on customer insight and data and its interpretation into actionable test hypothesis and campaigns

• Storytelling - Can easily distill complex analytics into simple themes that are appropriate for non-technical stakeholders.

• Ability to accurately test verify and debug the data collected by digital analytics platforms for the purpose of quality assurance.

• Proficiency in data visualization and report creation.

• Understanding of data management multi-channel marketing strategies and conversion rate optimization.

• Comfortable quickly flexing between longer term strategic thinking and day-to-day execution of the roadmap.

• Strong awareness and understanding of optimization best practice digital trends and ability to leverage new conversion tools as they become available.

• Acting as a proactive creative member of the team who enjoys problem solving and enabling those around them.

• Possess a high sense of urgency strong attention to detail and high standards for the quality of their work.

• Develop positive and productive professional relationship with key stakeholders.

• Working knowledge of agile methodologies.

• Excellent time management organizational planning and project management skills.

• Excellent verbal and written communications.

• Strong analytic presentation skills to senior and peer level audiences.

Benefits

At Dyson how we reward you is linked to our high-performance culture. But its about more than salary and bonus. Through a package of financial lifestyle and health benefits we support whatever stage of life youre in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions

• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)

• Short-Term and Long-Term Disability

• Employee Referral Program

• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday Sick and Vacation Time

• Generous Maternity Leave Program

• Employee Assistance Program