Senior Growth Analyst
Senior Growth Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
As a Senior Growth Analyst you will help improve transportation access for people around the world and allow them to thrive. Youll work directly with our customers to help them understand their riders and create programs that engage key audience segments analyze results of our work help expand and evolve our processes and help scale winning programs to create more accessible transit communities.
What Youll Do:
- Conduct analyses to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel early engagement retention).
- Shape marketing strategy though executing and analyzing quantitative and qualitative research studies. Provide product input and inform commercial opportunities. Work will include surveys strategic analysis usability testing and conducting interviews / focus groups.
- Shape approach to marketing program experimentation reporting and strategy
- Collaborate across internal and external customer-facing teams to launch execute monitor and optimize marketing research programs. Communicate key strategies insights and progress along the way.
- Consistently identify and test new rider growth initiatives that can supplement our existing strategies.
- Deliver findings that will directly address business needs create actionable recommendations and work with stakeholders to shape decision making.
- Build programs for local communities and scale them to similar markets.
- Develop and maintain usable dashboards for others to view and use across the organization
- Create replicable processes and playbooks to drive efficiency.
Who You Are:
- Passionate about growth marketing and excited by the opportunity to help drive public transit ridership in diverse communities around the world.
- Able to understand and empathize with the end customer. Enjoys talking with users on the phone and in person.
- Strong communicator (oral and written) who is able to adapt their level of detail depending on the audience.
- Independent organized and proactive - youre comfortable taking on a high level of responsibility.
- You are metrics-driven and comfortable measuring success against a set of KPIs.
- You have a strong bias towards data-driven problem solving. You are comfortable working with data sets of all types to generate a hypothesis or recommendation. Advanced proficiency with Excel and SQLare required. Python and data science experience are a plus.
- Marketing growth data product and user research experience are all a plus but not required.
- Direct experience with user acquisition channels (digital OOH PR etc.) and messaging or analytics platforms (LeanPlum AppsFlyer etc.) is a plus but not required.
Compensation and Benefits:
- Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
- Salary Range: $85000 - $11000 per year
- We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.
Were Via and we build technology that changes the way the world moves. Were driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.
Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.
If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become/already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride
Via is an equal opportunity employer.
#LI-RB1
Required Experience:
Senior IC
Employment Type
Full-Time
