Customer Lifecycle Marketing Expert (m/f/x)
Customer Lifecycle Marketing Expert (m/f/x)
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Job Description
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Info text
At ALDI DX we develop innovative digital products and services for our employees as well as our customers in 11 ALDI SD countries and over 7300 ALDI SD stores worldwide. We drive digital value to offer great quality at the lowest price.
We will be guided along the way by the three core values of the ALDI SD Group simplicity reliability and responsibility. Our team and our performance are also at the heart of everything we do at ALDI DX.
Your Job
What this role looks like.
- Implementing and managing personalised automated communication flows across channels esp. for e-mail journeys within Adobe Campaign (e.g. setting up Welcome/Win Back Journeys) to engage customers at different lifecycle stages
- Using existing audiences and defining requirements for the creation of new audiences within the Hightouch CDP in close collaboration with multiple stakeholders
- Analysing customer behaviour (e.g. churn patterns and the impact of retention efforts) to provide recommendations for improving the automated segmented communication flows
- Collaborating with a growing team of experienced professionals in the field ofautomated and segmented customer communication
Your Profile
What you bring with you.
- Completed degree ideally with a focus on marketing or customer communication
- 2-3 years of hands-on experience in e-mail marketing marketing automation and lifecycle marketing
- Strong understanding of customer segmentation and personalisation
- Experience in marketing automation platforms preferably Adobe Campaigns and Hightouch
- Very good English language skills (CEFR level C)
Desirable extras.
- German language skills
Your Benefits
What you will get in return.
- Partial mobile working within Germany
- State-of-the-art technologies
- Attractive remuneration as well as holiday and Christmas bonuses
- Future-oriented training and development
- Modular onboarding and buddy
- Corporate health management programme
Your Tech Stack
What you will work with.
- Adobe-Stack esp. Adobe Campaign
- M365
- SharePoint
- Many more depending on the job
Employment Type
Full-Time
