Principal GTM for SMB, Amazon Key
Principal GTM for SMB, Amazon Key
Posted on :
28-06-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
We are looking for an experienced strategist and go to market leader to support the definition and execution of the Go-to-Market strategy for Small and Medium-sized Businesses (SMB). The vision is to make Amazon Key/Ring the preferred brand for this customer segment across the globe.
This role is inherently cross-functional - this leader will work closely with sales and marketing engineering product design operations finance legal business development customer service PR and executive teams to 1) conduct market researches and identify customer pain points 2) identify main players in the market and their key strengths 3) recommend product solutions 4) define objectives and the go to market plan 5) setup and own the launch roadmap 6) track progresses towards goals. The ideal candidate is a motivated and multi-talented individual with experience in strategy definition go to market sales channels and market research.
The successful candidate will be highly analytical resourceful customer-focused team player able to work independently and has a track record of delivering business results under tight timelines. The ideal candidate has a passion for smart home combined with an established track record of earning trust with new technologies. They will be a senior business & product leader who learns quickly thinks big invents and communicates compelling propositions. This leader will demonstrate adaptability in switching perspectives as required from high-level decisions to everyday inspection of business health and progress. They should thrive amidst ambiguity make high judgement decisions and be an inspirational leader of teams.
Key job responsibilities
Develop the go-to-market strategy business models and distribution plans to serve SMBs;
Run customer researches expert interviews and competitors analysis to understand pain points and gaps;
Work with product and engineers to define the product roadmap for business customers;
Develop bottom-up operating plans pricing strategy and demand forecasts;
Develop dashboards and weekly mechanisms to review metrics and KPIs;
Once operational meet business goals and deliver a fantastic customer experience;
Prepare detailed business cases for justification of new opportunities;
Create buy-in for the product vision both internally and with key external stakeholders;
Partner with legal tax and regulatory to engage in business partnerships and local regulatory efforts;
Launch products to market by working with marketing public relations and finance teams;
Proactively identify and resolve issues that may impair the teams ability to meet strategic financial and technical goals.
- Bachelors Degree;
- 8 years of experience in product or program management product marketing or go to market function;
- Experience in managing complex projects with cross-functional stakeholders; from strategy definition to roadmap execution;
- Demonstrated ability to turn customer needs and pain points into innovative products;
- Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives;
- Strong analytical and quantitative skills with the ability to use metrics to back up assumptions and recommendations and to drive actions;
- Proven ability to work comfortably and effectively in an ambiguous environment without close supervision;
- Customer obsessed mindset;
- Owner mentality and a willingness to roll up your sleeves dive deep and get the job done;
- Fast learner with analytical mindset and a natural curiosity to measure test learn and iterate in order to get the best results possible;
- Verbal and written proficiency in English.
- MBA or Masters degree;
- Experience with SMB (Small Medium Business) customers;
- Experience designing go to market strategies and distribution models;
- Experience working directly with Engineers on product enhancements;
- Experience in project management methodologies business analysis or process improvement;
- Experience with security/surveillance industry market regulations.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158400/year in our lowest geographic market up to $262000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
This role is inherently cross-functional - this leader will work closely with sales and marketing engineering product design operations finance legal business development customer service PR and executive teams to 1) conduct market researches and identify customer pain points 2) identify main players in the market and their key strengths 3) recommend product solutions 4) define objectives and the go to market plan 5) setup and own the launch roadmap 6) track progresses towards goals. The ideal candidate is a motivated and multi-talented individual with experience in strategy definition go to market sales channels and market research.
The successful candidate will be highly analytical resourceful customer-focused team player able to work independently and has a track record of delivering business results under tight timelines. The ideal candidate has a passion for smart home combined with an established track record of earning trust with new technologies. They will be a senior business & product leader who learns quickly thinks big invents and communicates compelling propositions. This leader will demonstrate adaptability in switching perspectives as required from high-level decisions to everyday inspection of business health and progress. They should thrive amidst ambiguity make high judgement decisions and be an inspirational leader of teams.
Key job responsibilities
Develop the go-to-market strategy business models and distribution plans to serve SMBs;
Run customer researches expert interviews and competitors analysis to understand pain points and gaps;
Work with product and engineers to define the product roadmap for business customers;
Develop bottom-up operating plans pricing strategy and demand forecasts;
Develop dashboards and weekly mechanisms to review metrics and KPIs;
Once operational meet business goals and deliver a fantastic customer experience;
Prepare detailed business cases for justification of new opportunities;
Create buy-in for the product vision both internally and with key external stakeholders;
Partner with legal tax and regulatory to engage in business partnerships and local regulatory efforts;
Launch products to market by working with marketing public relations and finance teams;
Proactively identify and resolve issues that may impair the teams ability to meet strategic financial and technical goals.
- Bachelors Degree;
- 8 years of experience in product or program management product marketing or go to market function;
- Experience in managing complex projects with cross-functional stakeholders; from strategy definition to roadmap execution;
- Demonstrated ability to turn customer needs and pain points into innovative products;
- Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives;
- Strong analytical and quantitative skills with the ability to use metrics to back up assumptions and recommendations and to drive actions;
- Proven ability to work comfortably and effectively in an ambiguous environment without close supervision;
- Customer obsessed mindset;
- Owner mentality and a willingness to roll up your sleeves dive deep and get the job done;
- Fast learner with analytical mindset and a natural curiosity to measure test learn and iterate in order to get the best results possible;
- Verbal and written proficiency in English.
- MBA or Masters degree;
- Experience with SMB (Small Medium Business) customers;
- Experience designing go to market strategies and distribution models;
- Experience working directly with Engineers on product enhancements;
- Experience in project management methodologies business analysis or process improvement;
- Experience with security/surveillance industry market regulations.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158400/year in our lowest geographic market up to $262000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
