Product Designer

Product Designer Job Description

SCRM LIDL Digital Hub

About the role

At SCRM were looking for a Product Designer to join our Marketing Automation team and shape the design of best-in-class email communications digital customer journeys and digital product related with communications

This role is hands-on and collaborative working across product and engineering team to create personalized and high-performing experiences throughout the customer lifecycle.

Ready to be part of the challenge

In this Role youll get to

• Act as a design point of contact for the Martech domain.
• Partner with QA teams to validate the functional designs.
• Gather competitor analysis (benchmark) to inform design strategies.
• Validate the desirability of the user needs to see if there is a fit with business goals or not.
• Write clear copy for product features including navigational elements and error messages.
• Guarantee that an idea is a real need or discover opportunity areas in terms of user needs for a new business objective.
• Contribute to the strategic roadmap by identifying design-led improvements that drive customer value and business outcomes.
• Champion design system thinking and help evolve a consistent and scalable system across email and journey-related communications.
• Plan conduct and analyze user research (using both qualitative and quantitative techniques) to uncover behaviors needs and motivations.
• Know when to use different collaborative techniques as brainstorming empathy maps prioritization ideation solution design and collaborative dynamics.
• Gather detailed information from users using both qualitative (from interviews) and quantitative (from surveys Appfigures or Support) techniques to identify opportunities.
• Own the user experience of customer journeys and lifecycle marketing - from discovery to implementation - ensuring design decisions align with business goals and customer needs.
• Design responsive accessible and visually compelling email templates and campaigns maintaining consistency with our brand and optimizing for various email clients and devices.
• Work closely with Product Managers Product Data Analyst Developers and marketers to define requirements create prototypes and iterate designs based on user research and performance data.
• Create detailed design deliverables including wireflows prototypes interaction specs user flows wireframes mockups and interaction specs for email and app touchpoints.

Required Skills

• Fluency in English is required.
• Experience working with Figma; for designing and prototyping.
• Analytical mindset with experience using data and experimentation.
• Highly organized proactive autonomous and enthusiastic about delivering value through design.
• 5 years of experience in product design with at least 2 years specializing in email design and development.
• Deep understanding of cross-client email compatibility accessibility standards and email performance best practices.
• Excellent communicator capable of advocating design decisions to stakeholders and collaborating with international teams.
• Strong portfolio showcasing end-to-end design process - from user research to high-fidelity execution - including email and digital product interfaces.
• Proven track record designing for digital products and responsive emails with HTML/CSS; knowledge of Liquid AMP or dynamic content is a strong plus.

Extra Points

• Experience designing native mobile interfaces.
• Understanding of email deliverability protocols (SPF DKIM DMARC).
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud.
• Experience or interest in mentoring or supporting other designers in a team setting.
• Leverage data and tools (e.g. Google Analytics Salesforce Marketing Cloud) validate hypotheses and monitor the performance of launched experiences to optimize based on KPIs.

About us

Who we are

SCRM was created in 2015 with a vision of the future that foresaw business and technology forever remaining intertwined and a steadfast mission to guide traditional businesses towards digital evolution through their clients data commercial strategies and omnichannel communication. Specialising in digital strategy automation and real-time offer and content customisation SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in largescale consumer and retail markets.

SCRM Lidl International Hub - Three years later Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidls International Hub we would highlight the following: The conceptualisation and development of Lidl Plus a Lidl international relational programme and its benefit plan which will offer discounts exclusive services agreements with third-party entities and financial services as its fundamental features; The creation of a cloud-based international platform for big data; The development of an international marketing automation platform; The conceptualisation development and management of business intelligence platforms; The creation of an omnichannel payment platform; The development of advanced analytics and machine learning platforms favouring customer recommendation foresight and analysis systems; The creation and implementation of an omnichannel single sign-on strategy to generate business opportunities amongst the groups diverse range of commercial platforms and services.

SCRM is currently part of Schwarz Digits - Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germanys high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers companies and public sector organizations.

Our Mission & Vision

Our Vision as SCRM is to digitalize the Schwarz Group. SCRM provide digital tools to all Schwarz businesses that enables them to understand and connect with the customer to boost their revenues.

Values

Do you want to know more about our Culture

We are Family: Yes we are colleagues but we like to have fun while working. As a real family we suffer in hard times and celebrate together in good times as equals and with respect. In fact we like better the Spanish word Colegas which includes a sense of friendship.

Passion by Design: Passion is at the very heart of everything we do. Over at HQ they say this is a because of the sunny Barcelona and our Latin vibes. The reality its because we love what we do.

Innovation as a Service: We dont deliver technology; we deliver creation & transformation. Challenging the status quo is what inspire us because we want to lead the next generation of grocery business.

Make it happen: Every day is an opportunity to make a difference. Do something good today improve it tomorrow and dont stop until its awesome.

Think Big: Dont let what is already done draw the boundaries of whats coming next this is the only way to go beyond what it is expected.

Perks of being part of our team

• An awesome team
• Competitive salary
• Social benefits plan:
  a 225 monthly allowance for ticket restaurant transportor kindergarten
• Health & Accident insurance
• Referral bonus
• Hybrid remote-office work
• 24 days of holidays per year
• Flexible schedule and no dress code!
• Language lessons: German English & Spanish
• Possibility intensive timetable in July & August
• Continuous learning and development programs
• 300 Wellbeing voucher (To do your favourite sport)
• Work in one of the top 10 IT hubs in BCN located in Plaza Catalunya
• Filtered water biscuits fresh fruit wide selection of teas and coffee (Nespresso what else)

Join the challenge!

SCRM provides equal employment opportunities to any job applicant or employee and confirms that it is committed to ensuring that there shall be no direct or indirect discrimination against or harassment of job applicants or employees on grounds of race creed colour ethnic origin nationality gender gender reassignment or transsexualism religious or other similar beliefs age marital or family status sexual orientation or disability. SCRMrecruits hires promotes transfers takes disciplinary action and makes all personnel decisions including those related to compensation and benefits in a non-discriminatory manner and in accordance with applicable laws.

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