Marketing Operations Specialist

Were seeking a strategic and execution-oriented Marketing Operations Specialist to join our Global Marketing Operations & Demand team specializing in Lead Management. You will be a key operations partner to both Marketing and Sales ensuring seamless orchestration execution and optimization of our lead management processes including marketing to sales handoff and sales follow-up.

 SDR Program Operations & Process Optimization:

• Operationalize and support our Lead Management process across Martech Salestech & Analytics tools (ie Marketo Demandbase LeanData SFDC Outreach Nooks Tableau etc).
• Provide insights and recommendations to improve lead routing scoring prioritization and response SLAs in coordination with GMOD RevOps Marketing and Sales
• Conduct funnel analyses to identify drop-offs and opportunities for performance improvement across the lead management lifecycle for both inbound lead response & outbound prospecting

Platform Administration Enablement & Support:

• Serve as an administrator and power user for Lead Management tools like Outreach Nooks Drift ZoomInfo etc.
• Partner with Marketing & Sales leadership to design build & implement Sales follow-up sequence strategy that supports CyberArks full solution portfolio.
• Educate stakeholders on Lead Management tools workflows and best practices to maximize tools adoption and business impact.
• Educate stakeholders on Lead Management tools workflows and best practices to maximize tools adoption and business impact.

Cross-Functional Collaboration:

• Collaborate with RevOps Marketing and IT teams to optimize tools cadences automations and lead scoring/routing mechanisms
• Drive alignment between SDR Sales and Marketing on goals definitions and processes

 Reporting & Insights:

• Partner with Sales & Marketing leadership to support performance reporting KPI tracking (e.g. meetings booked conversion rates speed-to-lead).
• Translate data insights into clear actionable recommendations for executive leadership and GTM teams identifying opportunities to optimize performance drive pipeline and revenue growth.

#LI-JA1

#LI-Hybrid

Qualifications :

• 3-5 years of experience in Marketing or Revenue Operations preferably within a B2B SaaS or tech company.
• Solid understanding of B2B GTM motions sales funnel dynamics and marketing automation/Salesforce CRM workflows.
• Proven experience supporting Sales Development programs with measurable results in pipeline contribution and deal acceleration.
• Data driven individual with a strong business acumen and focus on analytical problem solving data manipulation and management skills
• Hands on expertise with using Outreach Nooks & Tableau or similar platforms
• Excellent problem-solving communication and project management skills.
• Ability to thrive in a fast-paced cross-functional team environment.

Additional Information :

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion creed sex sexual orientation gender identity national origin disability or protected Veteran status. 

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $61000 $85000/year plus commissions or discretionary bonus which will be based on the employees performance. Base pay may also vary considerably depending on job-related knowledge skills and experience. The compensation package includes a wide range of medical dental vision financial and other benefits. 
 

Remote Work :

No

Employment Type :

Full-time