Marketing Automation Specialist
Marketing Automation Specialist
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Job Description
Think of your favorite book from childhood. Got it Great. Now that warm joyful feeling you have right nowthats what we do. Literati is a modern childrens book company focused on helping kids fall in love with reading at every age and stage. We make it easy to find great books through our school book fairs school store fundraising platform and book clubs using a unique mix of expert curation and data science. Were on a mission to help parents ignite a love of learning and a love of life.
Were seeking a detail-oriented and tech-savvy Marketing Automation Specialist to join our growth team. Youll report to our Director of Product Management and be the backbone of our marketing technology infrastructure ensuring our growth engine runs smoothly while helping us nurture meaningful relationships with families. This is an opportunity to grow quickly by experimenting with and putting into practice both classic and novel AI tools and techniques that improve internal processes and deliver high-quality personalized customer experiences at scale. You will be using both sides of your brain in equal parts. This role offers a competitive salary of $75000-$95000 plus benefits.
REQUIREMENTS
3-5 years of experience in marketing operations or similar marketing or growth-related role
Hands-on experience with Iterable SalesforceKlavyio Braze Marketo Hubspot or similar marketing automation platforms
Hands-on experience with Zapier Gumloop Make or other workflow automation platform
Strong understanding of CRM systems and their integration with marketing tools
Data-driven mindset with the ability to derive insights from complex datasets
Experience with B2C customer journey mapping acquisition and lifecycle marketing management
A knack for using LLM tools in practical settings and confidence in generating prompts
Understanding of HTML/CSS for email template customization
Strong project management skills with ability to prioritize competing demands
WED LOVE TO SEE
Experience in a B2B2C or subscription-based business model
Familiarity with integrating marketing automation with e-commerce platforms
Knowledge of data privacy regulations (COPPA GDPR) especially as they relate to childrens data
Experience with A/B testing methodologies and conversion rate optimization
Basic SQL knowledge for data analysis
Experience with Zapier Segment Census or other integration tools
Background in education technology or childrens products
Bachelors degree in marketing computer science data analytics or related field preferred
RESPONSIBILITIES
Build and optimize marketing automation workflows to convert prospects to customers and enhance customer lifetime value
Manage our marcom tech stack (CRM email platform automation tools analytics) ensuring seamless integration between our tools and ease of use for our team members
Actively optimize email marketing performance through testing and analysis.
Support A/B testing of email campaigns subject lines and conversion funnels.
Leverage no-code (e.g. Unbounce) or codeless tools (replit lovable etc) to rapidly generate landing pages for A/B testing.
Develop sophisticated segmentation strategies for personalized communications across book clubs book fairs and our e-commerce platform
Create comprehensive reporting dashboards tracking key metrics including conversion funnels and revenue generated from marketing automation
Build lifecycle marketing campaigns to engage and retain our consumer subscription audience
Work closely with our data systems architect to influence EDW and data capture systems to support customer LTV across channels
Ensure data integrity and compliance with childrens data privacy regulations
Partner with creative and growth teams to execute multi-channel nurture campaigns
Champion automation AI tools and train team members on marketing automation best practices
Actively research experiment with and propose the implementation of new AI or automation tools techniques or processes that can add value to our marketing personalization or product execution
ABOUT LITERATI
Literati was recently named Inc. magazines 7th fastest-growing company in Texas and 77th fastest-growing in the United States as well as listed in Built In Austinsand 2024 Best Places to Work. Jessica Ewing Literatis Founder and CEO was named one of Googles Top 12 Most Innovative Minds by Fast Company. Weve raised over $70M in venture capital to date with key investors including Founders Fund General Catalyst Felicis 01A and LifeLine.
We offer competitive salaries company equity medical/dental/vision insurance 401k short-term disability insurance parental leave employee assistance programs flexible work schedules and flexible time off.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
