Business Strategy Analyst
Business Strategy Analyst
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1 Vacancy
Job Description
Overview
As a Business Strategy Analyst you will play a critical role in driving how Esri goes to market across our diverse product portfolio and the many industries we serve. The role is part of the Digital Performance Management (DPM) team that is responsible for helping accelerate the growth of Esri through market research go to market strategy and performance management/measurement. You will support the creation of new methodologies of data analysis and will be part of optimizing our current marketing capabilities. This is a unique opportunity to impact not just the Marketing Division but the entire company.
Responsibilities
- Source organize and analyze quantitative and qualitative data to support initiatives for growth
- Research develop and maintain in-depth reports and analysis of key strategic market opportunities including exploring market models opportunity assessment optimizing current business and competitive landscape
- Develop and manage ongoing audience analytics and reports and provide behavior insights and formal recommendations of strategy aligned audiences
- Deliver actionable ad-hoc reports or standard dashboards that show key performance indicators identify areas of improvement and display root cause analysis of problems
- Communicate findings of patterns insights and trends to decision makers; deliver additional analysis and recommendations
- Continually contribute to innovating how we measure effectiveness and efficiency across our marketing activities
- Collaborate with advertising and integrated marketing teams on complete data onboarding and routine data management platform (DMP) audit/inventory exercise
- Create and modify existing traits and segments in our DMP to be used for marketing activities
- Develop presentations and tools to facilitate communication of strategic initiatives and plans to internal and external audiences
Requirements
- Three (3) years of experience in the job offered or related occupation in which the required experience was gained
- Applicants must also have demonstrated experience with the following: Data analysis and visualization; Power BI; and SQL
- Bachelors Degree in Marketing Business Data Science or a related field of study
Recommended Qualifications
#LI-DNI
#DNI
Required Experience:
IC
Employment Type
Full Time
