Media Buyer - Native Ads
Media Buyer - Native Ads
Posted on :
26-06-2025
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1 Vacancy
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Job Description
Key Responsibilities:
- Campaign Strategy and Planning:
- Develop strategic plans for native advertising campaigns based on marketing objectives target audience demographics and platform capabilities.
- Conduct research to identify relevant native advertising opportunities and trends.
- Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
- Media Buying and Optimization:
- Execute media buys across native advertising platforms such as Taboola Outbrain and Revcontent among others.
- Monitor campaign performance metrics such as CTR CPC and conversion rates.
- Continuously optimize campaigns to improve performance and achieve KPIs.
- Implement A/B testing strategies to refine ad creatives targeting and messaging.
- Budget Management:
- Manage campaign budgets effectively to maximize ROI.
- Monitor spending and adjust allocations as needed to optimize campaign performance.
- Reporting and Analysis:
- Generate regular reports on campaign performance providing insights and recommendations for optimization.
- Conduct post-campaign analysis to evaluate overall effectiveness and identify areas for improvement.
- Industry Research and Stay Updated:
- Stay informed about industry trends new technologies and best practices in native advertising.
- Share insights and recommendations with the team to drive continuous improvement.
Qualifications:
- Bachelors degree in Marketing Advertising Business or related field.
- At least 2 years of proven experience in digital media buying with a focus on native advertising.
- Strong understanding of native advertising platforms and their capabilities.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and collaboration skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Proficiency in using analytics tools such as Google Analytics Adobe Analytics or similar platforms.
- Experience with A/B testing and campaign optimization techniques.
- Familiarity with HTML/CSS and basic design principles is a plus
adobe analytics,creative collaboration,html,budget management,taboola,media buying,campaign optimization,css,platforms,native advertising,outbrain,analytics tools,google analytics,a/b testing
Employment Type
Full Time
Key Skills
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