About the Role:

Grade Level (for internal use):

Director Revenue Impact Modelling & Performance Analytics

The Team:

Part of the Enterprise Marketing Strategy and Demand Generation Center of Excellence this is a key role within the newly integrated Revenue Operations Performance Analytics and Martech pillar. As part of S&P Globals enterprise marketing transformation this role ensures that investments tactics and campaigns are accountable to measurable business impact. The Director will work across data analytics and campaign teams to define how marketing success is measured and how its impact on revenue is forecasted visualized and optimized.

Responsibilities and Impact:

Revenue Attribution & Impact Modeling:

• Design and operationalize attribution frameworks that connect marketing activity to pipeline and revenue across touchpoints.
• Build and maintain predictive models to forecast marketing-influenced revenue campaign lift and investment ROI.
• Partner with Sales Operations and Finance to validate impact models align on assumptions and reconcile with GTM definitions.
• Monitor performance trends and proactively flag opportunities or risks to senior leadership.

Marketing Performance Framework:

• Define the enterprise-wide KPI structure for campaign funnel ABM and digital performance.
• Develop scorecards and diagnostic dashboards to guide marketing optimization decisions.
• Design dynamic what-if scenario models to forecast the impact of strategic pivotsincluding budget reallocation channel mix optimization and economic shiftson revenue performance.
• Establish standard methodologies for campaign measurement segmentation performance and influence tracking.

Analytics Partnership & Insight Delivery:

• Translate technical outputs into clear narratives for CMO and executive stakeholders.
• Work closely with the Marketing Data Visualization & Reporting lead to develop dashboards and visualization layers.
• Partner with Customer Data Intelligence and CDP/Target teams to align audience modelling with performance insight.
• Collaborate closely with the Marketing Data Enablement team to ensure clean structured data pipelines and with Corporate Technology to align infrastructure tooling and integration strategies.
• Create frameworks to measure personalization ABM program efficacy and segment-level lift.

Enablement & Collaboration:

• Support enablement efforts to educate stakeholders on performance models KPIs and use cases.
• Coordinate with Corporate Technology teams to ensure analytics models are embedded into scalable tools and supported by enterprise architecture.
• Stay ahead of industry trends in marketing analytics predictive modelling and performance strategy.

What Were Looking For:

Basic Required Qualifications:

• Bachelors degree in Data Science Marketing Analytics Statistics Economics or related field; advanced degree preferred.
• 10 years of experience in marketing roles including marketing analytics revenue modeling or enterprise data strategy.
• Proficiency in attribution modeling regression analysis and forecasting techniques.
• Deep knowledge of B2B marketing funnels ABM lead scoring campaign diagnostics.
• Strong command of tools like Python R SQL and data visualization platforms (Power BI Tableau etc.).
• Strong communication skills to convey technical insights to senior stakeholders.

Additional Preferred Qualifications:

• Experience working with Adobe Analytics Salesforce Snowflake Marketo CDPs and multi-touch attribution tools.
• Familiarity with CLTV cohort analysis and customer segmentation modelling.
• Background in working within Revenue Operations or Performance Marketing Centers of Excellence.
• Exposure to AI-driven modelling predictive segmentation or real-time scoring.

Whats In It For You

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity Discovery Partnership

At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.

• Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.

For more information on benefits by country visit: Hiring and Opportunity at S&P Global:

At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.

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