Agile Brand Manager
Agile Brand Manager
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Job Description
Brand Manager Oncology
Fixed Term Contract - 14 month
At GSK we unite science technology and talent to get ahead of disease together.
We are looking for a dynamic Brand Manager to bring value to our Oncology marketing activity. This role is a driving force for the organisation and will be accountable informing and implementing the marketing strategy. They will work closely with the Senior Brand Manager on contributing to the strategy and with the broader commercial team (including sales).
This is an important role within GSKs Oncology team working with the cross-functional team of Medical Market Access Regulatory and other supporting functions to ensure we continue to lead and support a successful launch of a new indication to meet our performance ambitions.
In this role you will:
Leverage the global brand strategy and local marketing strategies and content to ensure that (patient and) customers needs are met which creates value for all of us. You are responsible for developing the operational plan executing launch campaign strategies and supporting the team in launching customer-centric user journeys via a thorough understanding of what matters most to customers. You will be a critical part of leading an outstanding customer experience in a competitive marketplace.
Your Responsibilities:
Take responsibility to implement strong marketing plans and execution
Ownership of materials and process for us to thrive in a competitive marketplace
Challenge and shape the marketing mix and key levers for the UK LOC
Partner excellently with Sales Team Medical and Patient / Market Access Teams
Implementation of strong launch & marketing plans
Support brand excellence and key launch milestones with the region and global team
Support and take an active part in the brand planning process
Implement localisation (from global) of customer materials to improve globally produced content to be fit for purpose for localisation
Build strong and collaborative relationship with global & regional team to ensure strong alignment between UK team and key stakeholders.
Mindset and Behaviours
- Are ambitious for patients and customers; and have the data and insight to present this voice to the cross-functional team
- Can communicate effectively and engagingly
- Demonstrates ability to think both strategically and tactically
- Brings a high-energy and passionate outlook to the job and can influence those around them
- Able to build a sense of trust and rapport that creates a comfortable & effective workplace
Why you
Basic qualifications:
- Sales and/or marketing experience
- Sales and marketing background with good understanding of UK market (Oncology preferable)
- Strong commercial and business acumen
- Experience in contributing to and delivering campaign strategy for a brand including experience in working with Key Account Managers / sales team in delivering training and strategy
- Excellent communication and stakeholder management skills
- Experience with marketing performance management
- Understanding of the Pharma industry regulations (ABPI)
Preferred Experience
- Works creatively and independently with the passion and energy to drive what is needed for the brand
- Driven by optimisation of goal metrics over a period of time (results orientated) with analytical ability to use data to inform decisions
- Comfortable with creative thinking and problem solving
- Highly customer & patient focused
- Demonstrated project management skills
- Comfortable in a fast-moving and exciting environment
- Oncology knowledge and experience preferable
- Marketing Degree/Diploma or equivalent
Closing Date for Applications: 10th July 2025
Please take a copy of the Job Description as this will not be available post closure of the advert.
When applying for this role please use the cover letter of the online application or your CV to describe how you meet the competencies for this role as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK
Uniting science technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose to unite science technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns as an organisation where people can thrive. We prevent and treat disease with vaccines specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas (infectious diseases HIV respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome valued and included. Where they can keep growing and look after their wellbeing. So if you share our ambition join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or 0. The helpline is available from 8.30am to 12.00 noon Monday to Friday during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments we will not be able to support you through these channels. However we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:
Manager
Employment Type
Full-Time
Key Skills
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