Director, Marketing Data Enablement
Director, Marketing Data Enablement
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Job Description
About the Role:
Grade Level (for internal use):
12Director Marketing Data Enablement & Automation
The Team:
The Marketing Data Enablement & Automation team is integral to S&P Globals Enterprise Marketing Strategy and Demand Generation Center of Excellence. Reporting to the Head of Revenue Operations Performance Analytics & Martech this is a business-led team-lead role that translates marketing needs into actionable data and automation strategies. While highly technical in orientation this role is embedded in the Marketing function and focused on enabling business outcomes.
This role ensures seamless collaboration with Corporate Technology counterparts who respectively lead on Martech Automation Analytics Data Architecture Integrations and Governance. Together the teams deliver scalable future-ready solutions that connect audience data analytics and automated personalization with measurable impact.
The Director manages a team responsible for Customer Data Platform (CDP) operations Marketing DataOps and Martech automation and integration projects (e.g. Salesforce to Marketo migrations automated segmentation and activation workflows). This leader ensures that data infrastructure and automation capabilities are fully aligned with marketing priorities fueling real-time personalization segmentation precision and campaign agility.
Responsibilities and Impact:
- Serve as the enterprise marketing lead for data enablement and automation aligning data structure flow access and orchestration with marketing strategies.
- Lead a team of specialists responsible for Customer Data Platform (CDP) operations Marketing DataOps and Marketing Technology Automation and Integrations.
- Represent enterprise-level customer intelligence data needs including divisional platforms and ensure implementation in partnership with Corporate Technology.
- Partner closely with Technology leads responsible for Martech Automation Analytics Data Architecture Integrations and Governance.
- Co-lead initiatives involving tooling migrations automation orchestration integration architecture and enterprise data governance compliance.
- Guarantee the integrity activation-readiness and compliance of customer data across Adobe CDP Salesforce Marketo and other marketing data platforms.
- Design and evolve data pipelines that support audience building real-time personalization marketing automation and funnel optimization.
- Define and manage data and automation standards for segmentation enrichment lead scoring and performance analytics.
- Establish and document processes for data governance validation access and lifecycle management within the marketing ecosystem.
- Build frameworks for regular data quality checks workflow reliability and remediation in collaboration with analytics and campaign teams.
- Enable marketing teams to use structured data and automation capabilities for segmentation targeting and reporting via training documentation and tooling support.
What Were Looking For:
Basic Required Qualifications:
- Bachelors degree in Marketing Data Science Information Systems or a related field; advanced degree preferred.
- 10 years of experience in marketing roles including data strategy automation architecture or Martech enablement ideally within B2B marketing or revenue operations.
- Hands-on experience with marketing data pipelines customer journey automation and tools such as Adobe CDP Salesforce Marketo Snowflake and segment enrichment platforms.
- Proven ability to collaborate with technology teams on data model design automation workflows systems integration and implementation.
- Strong understanding of Martech ecosystems including CDPs CRM MAPs testing platforms automation engines and analytics stacks.
- Exceptional stakeholder management and executive communication skills.
- Strong understanding of data privacy consent management and compliance within automated marketing workflows.
- Experience managing data and automation teams including CDP operators data engineers and systems analysts.
Additional Preferred Qualifications:
- Experience enabling ABM digital personalization or predictive segmentation through data orchestration.
- Familiarity with identity resolution tagging automated decisioning and data streaming technologies.
- Prior involvement in large-scale marketing platform migrations automation rewiring or Martech stack consolidations.
- Experience navigating shared accountability structures with Sales Ops and IT while maintaining distinct ownership over marketing systems and measurement.
Whats In It For You
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity Discovery Partnership
At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.
Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:
At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a domain or any other regionally based domains it is a scam and should be reported to. S&P Global never requires any candidate to pay money for job applications interviews offer letters pre-employment training or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines fraudulent domains and how to report suspicious activityhere.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability please send an email to:and your request will be forwarded to the appropriate person.
US Candidates Only:The EEO is the Law Poster discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Officials or Managers (EEO-2 Job Categories-United States of America) MRKTNG103.2 - Middle Management Tier II (EEO Job Group) SWP Priority Ratings - (Strategic Workforce Planning)
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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