Senior Marketing Manager, Central Europe

Antech Diagnostics is looking for an experienced Senior Marketing Manager to join our team and lead the development and execution of commercial marketing strategies across the Central Europe cluster including Germany Austria and Switzerland.

This role is essential in driving customer acquisition engagement and retention by increasing the visibility and promotion of ANTECH. You will work closely with commercial teams to drive collaboration between marketing and sales maximizing growth and deploying impactful marketing activities to enhance ANTECHs brand presence in these key markets.

You will need to be comfortable navigating a matrixed organization managing multiple stakeholders and working collaboratively with regional teams across Europe and the US to ensure alignment with our strategic objectives.

If youre ready to make a significant impact and lead marketing initiatives in a dynamic cross-functional environment we want to hear from you!

Key responsibilities include:

• Develop marketing strategies for Central Europe aligning with the wider European goals.

• Create and implement marketing campaigns across all channels (social media print events product launches etc.).

• Develop content to promote Antechs value proposition working with designers to ensure brand consistency.

• Manage key accounts and provide tailored marketing support for corporates and distributors.

• Oversee regional advertising securing placements and ensuring ROI through media vendors.

• Manage digital channels (website social media) creating SEO-optimized content.

• Drive lead generation and customer retention through CRM and marketing automation platforms.

• Coordinate trade shows and events to increase Antechs visibility and brand presence.

• Conduct market research and competitive analysis to guide marketing strategies and collaboration with Product and Sales teams.

• Develop key sales materials to support the requirements of commercial teams localizing materials to suit market needs into German.

• Collaborate with Corporate Affairs for localized communications.

• Monitor campaign performance using analytics tools and report on ROI.

• Stay updated on marketing trends and suggest opportunities for growth.

Experience and skill set required:

• Demonstrable experience as Marketing Manager with expertise in developing strategic and tactical marketing plans for animal health-oriented companies (animal health diagnostics or medical devices is a plus)

• University degree in marketing communications or related field.

• Passionate for pet care and driven by the purpose of creating a better world for pets.

• Detail-oriented and organised with ability to lead and multitask across various marketing programs and projects.

• Strong problem solver and comfortable working with ambiguity and takes high accountability for delivery on time and within budget.

• Ability to work in a team collaborate with other departments and interact with clients in a professional manner in German and English.

About Antech

Antech is a leader in veterinary diagnostics driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90 reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Antech is part of Science & Diagnostics a division of Mars Petcare and we are dedicated to one purpose: creating A BETTER WORLD FOR PETS. Through comprehensive veterinary care nutrition breakthrough programs in diagnostics wearable health monitoring DNA testing and pet welfare our 100000 Petcare Associates help pets in more than 130 countries.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.