Crimson Education USA – Digital Marketing Associate

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

Job Overview

Crimson Education is seeking a creative hands-on and digitally fluent Digital Marketing Associate to lead the production of content and campaigns that drive awareness engagement and high-quality leads across the United States. This is a hybrid role combining strong writing skills design capabilities and a solid understanding of digital marketing.

In this role youll be responsible for producing end-to-end marketing assets from ebooks landing pages and presentation decks to paid ad creatives social posts and short-form video. Youll also play a front-facing role in the brand by hosting webinars and occasionally attending live events. If youre a strong individual contributor who can concept create and execute compelling campaigns from scratch this role offers a unique opportunity to grow within a fast-paced mission-driven team.

Key Responsibilities

• Write design and produce high-quality marketing assets including ebooks webinar decks landing page copy paid ads organic social posts and videos
• Create engaging conversion-focused copy for campaigns across Meta Google email and web
• Design basic static and animated assets using tools like Canva Adobe Suite or similar platforms
• Shoot and edit short-form or influencer-style videos (or write scripts and coordinate shoots) to support paid and organic campaigns
• Build and publish campaign landing pages using Storyblok (familiarity with similar tools is good too) optimizing for clarity performance and conversions
• Host webinars for prospective families collaborating with internal experts and former admissions officers
• Attend and support occasional live events (parent seminars)
• Contribute to SEO efforts by writing or optimizing blog posts page content and metadata
• Analyze content and creative performance to inform future testing and iterations
• Maintain campaign folders content libraries and publishing schedules with strong attention to detail

Ideal Candidate Profile

• 13 years of experience in digital marketing content creation or a creative generalist role
• Strong copywriting skills across formats (ads ebooks landing pages social email)
• Solid design and layout abilities (Canva Adobe or equivalent tools)
• Experience with basic video production/editing (e.g. Adobe Premiere CapCut or Canva video)
• Experience creating or editing landing pages using a CMS (Storyblok experience is a plus)
• Comfortable presenting to live audiences and hosting webinars
• Organized and able to manage multiple campaigns and timelines independently
• Familiar with performance marketing principles (Google Ads Meta Ads SEO email marketing)
• Willing to attend occasional live events and travel as needed (approx. 12 trips per quarter)
• Passionate about education and excited to support students on their journey to top universities

Why work for Crimson

• Rapidly growing start-up with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year we love to Level Up (its one of our core values)!
• Radical Candor is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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