Content Marketing Manager

As a Content Marketing Manager you will develop and execute content marketing plans to drive brand awareness customer engagement and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO audience targeting and data-driven decision-making. You should have exceptional verbal and written communication skills be highly organized and be passionate about creating engaging high-quality content that aligns with the companys objectives. 

You will also:

• Develop and execute a content marketing plan that aligns with the organizations objectives and target audiences as directed 
• Collaborate with cross-functional teams including product demand gen sales and design to create high-performing various channels (e.g. blog social media email website etc.) as directed by campaign briefs.
• Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads keyword rankings content engagement) 
• Leverage SEO best practices and keyword research to create SEO improvement plans optimize content for search engines and drive organic traffic to designated websites.   
• Analyze content performance and engagement metrics to identify trends optimize strategy and measure the effectiveness of content marketing efforts.   
• Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.  
• Leverage best practices and tools (generative AI) to speed delivery and content performance. 
• Collaborate with the design team to create visually appealing and on-brand assets such as infographics images and videos to support content initiatives. 
• Stay up-to-date with industry trends best practices and emerging technologies to continually refine and improve the content marketing strategy and ability to execute. 

Qualifications :

• Bachelors degree in a relevant field like Marketing Business Journalism etc. 
• Two (2) to Four (4) years of relevant content marketing experience including strategy development content creation and performance analysis. 
• Proven track record of driving brand awareness engagement and lead generation through content marketing initiatives. 
• Deep knowledge of SEO best practices and their application in content marketing. 
• Ability to craft engaging and persuasive email content for prospecting and nurture campaigns optimizing for conversion and adherence to best practices in email communication.
• Exceptional verbal and written English communication skills with a strong understanding of grammar style and tone. 
• Ability to analyze content and email campaign performance using data to optimize strategy and measure the effectiveness of efforts.
• Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success. 
• Strong analytical and data-driven decision-making skills with the ability to use insights to optimize content strategy and performance. 
• Excellent project management skills with a proven ability to meet deadlines and manage multiple tasks simultaneously. 
• Strong collaboration and interpersonal skills with the ability to work effectively with cross-functional teams. 
• Expert in content generation tools such as generative AI SEO design  content management systems and social management platforms.  

Additional Information :

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense including thought and perspective age ability nationality ethnicity orientation and gender. The skills perspectives ideas and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members and this is reflected through our offices and benefits and great perks. These perks are only for our full-time team members. Some of our favorites include:

  Hybrid work model
  Leave entitlements
Recently introduced hospitalization/caregiving leaves
  Paid parental leaves (Maternity Paternity & Adoption)
Group Health Insurance
Accidental Insurance
Tax-saving reimbursements
Provident Fund (PF)
Casual work environments
Company Events and Celebrations
Performance achievement awards
Referral bonus
Learning & Development opportunities

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense including thought and perspective age ability nationality ethnicity orientation and gender. The skills perspectives ideas and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members and this is reflected through our offices and benefits and great perks. These perks are only for our full-time team members. Some of our favorites include:

  Hybrid work model
  Leave entitlements
Recently introduced hospitalization/caregiving leaves
  Paid parental leaves (Maternity Paternity & Adoption)
Group Health Insurance
Accidental Insurance
Tax-saving reimbursements
Provident Fund (PF)
Casual work environments
Company Events and Celebrations
Performance achievement awards
Referral bonus
Learning & Development opportunities

Remote Work :

No

Employment Type :

Full-time