Global Category Director – DTC and HCP Media

Introduction to role

Are you ready to lead the charge in transforming media procurement on a global scale We are looking for a visionary Global Category Director DTC and HCP Media to spearhead our media procurement strategy across diverse markets. This pivotal role involves driving price product and process improvements managing agency partnerships and integrating sustainability innovation and generative AI into the media service chain. As a strategic partner to global and regional brand marketing and digital teams youll shape the future of media investments to effectively reach patients and healthcare professionals. If you have 1012 years of procurement experience deep media landscape knowledge and a knack for influencing global teams this is your opportunity to make a significant impact!

Accountabilities

• Define and lead the global category strategy for DTC and HCP Media ensuring alignment with business objectives compliance standards and ESG commitments.

• Deliver price product and process improvement solutions across media planning buying measurement and technology partnerships.

• Optimize media performance across all paid channels including TV digital programmatic search social and endemic HCP platforms.

• Embed sustainable media practices through supplier ESG evaluations emissions measurement and responsible investment frameworks.

• Collaborate with commercial brand and omnichannel marketing teams to identify and activate innovation opportunities in targeting content delivery and audience analytics.

• Manage global supplier performance with contract frameworks KPIs scorecards and quarterly business reviews.

• Champion the development and scaling of generative AI capabilities within procurement processes for media planning analytics and content performance.

• Ensure global consistency in sourcing approaches while supporting local execution and regional marketing needs.

• Uphold internal governance privacy and regulatory compliance in all aspects of media procurement.

Essential Skills/Experience

• 1012 years of procurement experience with a strong track record in DTC and/or HCP media procurement in a global or regional role

• Proven success delivering price product and process improvement solutions within the pharmaceutical or healthcare media ecosystem

• Deep expertise in media agency operations marketing technology media transparency and performance management

• Experience implementing or partnering on generative AI initiatives to enhance data-driven decision-making in procurement or marketing

• Demonstrated ability to integrate sustainability principles into sourcing strategies and supplier engagement models

• Strong executive presence and stakeholder management skills; ability to influence across regions brands and functions

• Bachelors degree required; advanced degree or certifications (e.g. CIPS CPSM MBA) a plus

• Fluent in English; additional languages a plus

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca we embrace diversity of experience and skills within our international team. Our adaptable and agile environment encourages stepping outside comfort zones to drive continuous improvement. With strategic minds ready to challenge conventions we react rapidly to changing business requirements. Our work is meaningful; it impacts lives by ensuring transformative science is delivered consistently. Join us on this exciting journey as we evolve and grow our global organisation.

Ready to make a difference Apply now to join our dynamic team!

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