SEO & PPC Specialist
SEO & PPC Specialist
Posted on :
25-06-2025
Employer Active
1 Vacancy
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Job Description
Are you a performance-driven digital marketer who lives for results rankings and ROAS Our client; two high-growth wellness brands on a mission to help people live pain-free confident lives in the UK are looking for a SEO & PPC Specialist to own and optimize their entire digital funnel across paid search social and organic content. You ll be responsible for making sure they re seen clicked and converting across every platform from Google Ads to Meta and everything in between.
To drive traffic conversions and patient bookings by improving our search visibility optimizing paid campaigns and helping us dominate our local and online space.
Key Responsibilities
- Audit and optimize our WordPress website for speed structure and on-page SEO
- Improve and maintain Google search rankings for priority keywords (chiropractic laser hair removal etc.)
- Monitor keyword performance fix technical SEO issues and build backlinks if needed
- Work closely with content creators to ensure blog/landing pages are SEO-friendly
- PPC (Pay-Per-Click Advertising)
- Manage and optimize Google Ads campaigns for lead generation and clinic bookings
- Track conversions and ROAS split-test ad creatives and copy
- Scale winning campaigns and pause under-performers proactively
- Grow presence and engagement across TikTok Facebook Instagram Twitter LinkedIn YouTube
- Oversee the optimization of paid social ads (Facebook & TikTok)
- Collaborate with our content and video team to ensure alignment across channels
- Report on reach engagement leads and campaign performance monthly
Requirements
The Ideal Candidate Will Have:
- 6 years experience in SEO and PPC (Google Ads essential)
- Proven track record of increasing search rankings and lowering ad costs
- Solid understanding of WordPress Google Analytics Google Tag Manager
- Experience managing TikTok & Facebook Ads
- Familiarity with video-first platforms like TikTok Reels and YouTube Shorts
- Ability to build manage and report on performance dashboards
- A self-starter mindset constantly looking for ways to optimize and improve
Nice-to-Haves:
Experience with CRM platforms (Keap GHL)
Local SEO and Google Business Profile optimization
.
Qualifications and Experience Bachelor s degree in Finance, Accounting, Business Administration, or a related field CPA or ACCA qualification is highly preferred Minimum of 5 years experience in credit control or accounts receivable, preferably in a hospital or healthcare setting Demonstrated experience managing corporate and insurance accounts Proficiency in financial systems and advanced Excel skills Strong leadership and negotiation experience Key Competencies Exceptional attention to detail and accuracy Strong organizational and time management abilities Excellent interpersonal and communication skills High level of integrity and discretion with sensitive information Problem-solving mindset with a focus on client service
Education
Bachelors/Diploma in marketing
Employment Type
Full Time
Key Skills
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