Onsite Content Marketing Manager

Our customers mean everything to us. In fact were obsessed with them. And as we continue to evolve the one thing that remains constant is that well always keep this customer obsession at the core of what we do. With the EU Market teams we are tunnel vision on growing our local relevance in our key markets rewiring our content strategies around customer mindsets and local trends. We connect with our audience through rich editorial and creative content all of which contributes to our positioning as a global fashion destination.

As part of our EU Content Team youll need to respond to our customers ever-changing interests passions and tastes. This means being proactive and keeping ahead of the curve when it comes to innovation fashion and creativity.

The Details 

• Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process enhancing agility and responsiveness to deliver homepage refreshes and reactive changes
• Support Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan ensuring alignment with ASOS Europes business objectives and key seasonal moments
• Customer Mindset: Finding the balance between social native content experience and behaviours whilst fulfilling customer expectations of a retail platform
• Enhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content understanding the performance of linked curated categories pop pages and categories
• Benchmark Reporting: Be a super-user of Contentsquare working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK US DE and FR markets using insights to recommend optimisations for the onsite experience
• Lead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams central content teams and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvements
• Team Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives conducting one-on-one meetings and training sessions. Foster a supportive environment that promotes continuous learning and professional growth
• Build Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives

Qualifications :

About You  

• Natural leader and strategic thinker with experience in an online ecommerce business with Sitecore/CMS experience
• Worked in a Marketing position particularly own channel marketing
• Solid experience of working in a global business environment
• Excellent communication and business development skills
• Confident with stakeholder management
• Understanding of tech and product development
• A proactive entrepreneurial and global mindset
• Strong analytical skills using Contentsquare and Adobe insights to make recommendations based on past campaigns and performance
• Ability to work in a fast-paced environment and adapt to rapid change
• Can work confidently independently as well as collaboratively with strong confidence in skills and knowledge
• Excellent organisational written and oral communication skills
• Data and insight driven
• Strong attention to detail

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 

Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like. 

Remote Work :

No

Employment Type :

Full-time