Executive Director of Marketing and Creative Services
Executive Director of Marketing and Creative Services
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$ 93891 - 153171
1 Vacancy
Job Description
Workweek
40 Hours Flexible schedule to meet department needs.
Position Summary
The Executive Director of Marketing and Creative Services is a college brand ambassador responsible for managing marketing advertising and web efforts to enhance the growth of the institution and its programs. Supporting the Vice President of Marketing Communications and Development the Executive Director of Marketing and Creative Services develops an annual comprehensive marketing strategy designed to create a full-service agency approach to serving the Colleges marketing and promotional needs. The position collaborates with internal departments/customers as well as vendors and manages all phases of a project from intake to delivery. The executive director makes decisions about the approach of all design and promotional components and provides direction to the design writing and online teams to ensure alignment with department and organizational goals and objectives. This position is responsible for the effective and timely development management and implementation of the departments advertising marketing collateral and campaigns while developing and managing the departments annual budget. The position also supports the Vice President of Marketing Communications and Development with all efforts surrounding the College brand identity and other development projects and materials.
Supervisory Relationships/Director Reports:- Coordinator of Marketing Traffic
- Coordinator of Web Strategy
- Digital Marketing Specialist
- Digital Media Specialist
- Graphic Designer (2)
- Content Marketing Writer
- Web Content Specialist
- Duplication Center Operator
Essential Job Functions and Responsibilities
- Manage and provide direction and strategy for the following areas of marketing: advertising and design; copywriting; web and online services; copy/duplication services
- With direction from the Vice President of Marketing Communications and Development develop and manage the Colleges marketing strategy
- Manage plan and align creative services including print and web design digital media channels photography print production interactive content and mail services for the department to serve as the central marketing creative agency for the College
- Oversee execution of marketing directives to ensure high-quality efficient work that exceeds client expectations
- Drive innovative and expert-level creative concepts to move the institution forward and distinguish it from other college options
- Oversee and lead a team of designers writers web and digital media experts
- Proficiently manage financial projections and operate within budget
- Serve as a key liaison for all internal clients as well as for printing and media contacts
- Supervise team members to accurately quote and/or estimate print projects working with vendors and ensuring projects are completed on time and on budget
- Work with creative writing web and digital teams to ensure deadlines are met on all department projects
- Manage online and digital media team to create fresh and differentiated online content
- Work collaboratively with other college departments and key employees within those areas to problem solve and provide best solutions
- Provide primary design and creative support and collaboration with Admissions and Recruitment team to manage campaigns that drive enrollment through recruitment and retention
- Organize and manage reporting efforts on key campaigns to make data-driven decisions
- Write proofread and edit key communication pieces
- Manage major campaign pre-press retouching digital and other print operations and services
- Support the duplication center through review of processes appropriate training and awareness of new print advancements and opportunities
- Communicate and speak accurately about production and traffic capabilities to other team members and clients
- Manage team members to execute all print clearly communicate schedules and regularly follow up to meet all deadlines
- Manage email marketing tools and campaigns
- Manage text marketing tools and campaigns
- Communicate job status information to all team members
- Promote smooth workflow and communication between areas of department
- Identify key prospective students and target groups through expert-level review of list sources and other key sources of information
- Create and manage timelines for projects based on institutional goals and priorities
- Work collaboratively with others (e.g. colleagues stakeholders vendors) to accomplish functions and responsibilities
- Demonstrate the ability to approach complex problems and deliver appropriate solutions
- Support the Vice President of Marketing Communications and Development with key institutional events and activities that position the College positively in the community
- Additional duties as assigned by Vice President of Marketing Communications and Development
Required Qualifications
- Bachelors degree from a regionally accredited institution
- A minimum of five years of solid progressively responsible experience managing advertising marketing or communications projects traffic coordination and managing budgets
- Experience creating and executing design ideas and managing design teams
- Experience supervising and developing a cross-functional team of creative editorial technical and production staff
- Experience integrating traditional and new marketing channels
- Experience in event management
Desired Qualifications:- Masters degree from a regionally accredited institution
- Three years experience in an advertising agency setting
- Experience in marketing a higher education setting
- Bilingual communication skills in Spanish
Equal Employment Opportunity
McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission employment participation in educational programs or activities without discrimination on grounds of race color creed or religion sex national origin ancestry age order of protection status marital status physical or mental disabilities military status sexual orientation gender-related identity pregnancy unfavorable discharge from military service or other factors prohibited by law. Decisions regarding employment include hiring promotion termination wages or salaries benefits and other terms and conditions of employment. MCC is committed to diversity and inclusion in its college community. To request reasonable accommodation to participate in any aspect of the hiring process contact Human Resources at .
Required Experience:
Director
Employment Type
Unclear
