Marketing Optimisation Executive
Marketing Optimisation Executive
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Job Description
*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.
The role in a nutshell
Were looking for a commercially minded and analytically driven Marketing Optimisation Executive to join our Marketing team. Reporting to the Optimisation & Merchandising Manager this role focuses on enhancing marketing campaign performance enriching the member experience and contributing to partner success. Youll work across multiple digital touchpoints to optimise customer journeys refine merchandising strategies and support the overall effectiveness of our campaigns.
Day to day responsibilities
On-site & App Merchandising Support
- Monitor the performance of our brands and offers providing data-driven analyses and insights to improve.
- Collaborate with our commercial team to align merchandising strategies with overarching business objectives
- Develop and execute optimisation experiments and personalisation initiatives across app and web platforms to maximise merchandising effectiveness.
Campaign Tracking & Performance Analysis
- Develop and maintain reports to analyse and track key performance indicators across CRM paid social and on-site channels.
- Proactively identify and report on drivers of success presenting actionable improvement opportunities to stakeholders.
- Support the Marketing Campaigns team with detailed post-campaign analyses producing key insights and recommendations to enhance future campaign performance.
Customer Insights & CRM Analytics
- Design and implement data-driven testing strategies including A/B and multivariate testing to optimise performance.
- Analyse customer behaviour and engagement data and present key findings to stakeholders.
- Provide the CRM team with clear data-backed insights and recommendations to optimise future campaign performance.
What we need from you
- Marketing experience
- Proficient in Excel (formulas pivot tables data analysis)
- Strong organisational skills and attention to detail
- Excellent communication and interpersonal skills
Able to manage multiple tasks and meet deadlines - Positive proactive and a strong team player
Preferred:
- BA/BS degree or equivalent qualification
- Familiarity with Gen Z/student audiences
- Experience with digital marketing tools (e.g. Google Analytics Meta Ads Manager)
- Understanding of campaign optimisation or A/B testing
Youre:
- Curious analytical and data-driven
- Creative in problem-solving
- Accountable and results-focused
Perks
Weve accomplished a lot since we started in 2011 but in many ways this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the worlds largest Student Affinity Network with over 22 million verified members in 115 markets including the US UK Germany India Canada and Australia. We work with 800 of the worlds biggest brands globally taking their products and services into the hearts and minds of tomorrows professionals delivering engagement building affinity and sales. Youll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UKs Best WorkplacesTM for Wellbeing and UKs Best Workplaces for Women 2022 list. To find out more about our workplace initiatives see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.
We offer a fast paced fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS but we also believe in fair compensation for hard work. Thats why were pleased to offer all employees full access to our comprehensive benefits package.
Our perks include:
- 25 days holiday per year increasing with length of service plus flexible bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program: we know weve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community weve created in the office but were just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties pottery classes wellness classes and guest speakers just to name a few!
- Support for home working for all new team members. We will help assess your home set up and you can expense 150 towards any additional furniture you may need to be safe and comfortable when working from home
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.
Employment Type
Full Time
