Trade Marketing & BTL Analyst
Trade Marketing & BTL Analyst
Posted on :
24-06-2025
Employer Active
1 Vacancy
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Job Description
- Assist in the design implementation and follow-up of trade marketing campaigns and promotions across sales channels (modern trade traditional trade B2B e-commerce etc.).
- Coordinate with sales teams to tailor activities per channel to ensure relevancy and effectiveness.
- Analyze sell-in and sell-out data to identify trends gaps and opportunities.
- Monitor competitor activities and promotional tactics to inform strategy.
- Support the development and distribution of POS materials and visual merchandising elements.
- Track and report the effectiveness of in-store activations and display execution.
- Track the trade marketing budget for Ecuador ensuring responsible strategic use of funds.
- Evaluate the return on investment (ROI) of trade activities and recommend data-backed adjustments to improve efficiency and impact.
- Work closely with marketing sales product and supply chain teams to ensure alignment and timely execution of trade initiatives.
- Manage promotional merchandise and stored products to ensure optimal use availability and rotation across campaigns.
- Collaborate with logistics suppliers and agencies to track inventory levels avoid obsolescence and optimize storage costs.
- Ensure alignment between product availability and trade campaign requirements to support budget efficiency and execution excellence.
Qualifications :
- Bachelors degree in Marketing Business Administration International Business or related fields.
- Minimum two years of experience in trade marketing sales analysis or related functions.
- Experience managing trade marketing projects and operational processes including campaign execution merchandising deployment and inventory rotation.
- Demonstrated leadership working with external stakeholders such as promotional material suppliers creative agencies distributors and third-party logistics providers.
- Fluent in English (mandatory).
- Experience with ERP/CRM systems (Salesforce) is a plus.
- Advanced Excel skills (pivot tables lookups dashboards).
Additional Information :
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
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