Digital Optimisation Manager
Digital Optimisation Manager
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Salary Not Disclosed
1 Vacancy
Job Description
This exciting opportunity will see you champion all things related to the customer online journey and contribute to the NRMAs broader Digital strategy delivering first-class digital experiences through effective content production and user experience enhancement.
You will be responsible for improving the performance of the NRMAs digital assets including website app and online marketing campaigns. You will leverage your digital experience CMS expertise and analytics prowess to identify breakpoints in our digital customer experience and drive solutions to increase conversion and deliver a better digital customer experience for our members.
What youll do
- Experience managing optimising and personalising A/B tests on website from inception to completion including identifying and prioritising opportunities
- Content and Mobile optimisation ensuring all digital content is relevant and digital assets are fully optimised for mobile devices to cater to our mobile users.
- Work closely with Product Marketing and Content team to produce or update content articles and marketing campaigns across web and app.
- Work with Search team to ensure all content and structure is optimised for SEO to on deliver organic reach KPIs
- Liaise with the digital and data reporting teams to build digital dashboards that report back to the business on the digital performance of NRMA membership products.
Qualifications :
- Proven experience (3 years) working with a Content Management System (CMS) or equivalent
- Specific experience with Sitecore will be highly regarded
- Experience in Content Rate Optimisation working with UX designers and a track record of successful optimisation initiatives
- Experience with auditing and monitoring digital channels using data analytics tools - Google analytics experience or knowledge of web analytics and goal tracking
- Understanding of best practices for digital assets such as website and app ideally any ecommerce experience/knowledge will be advantageous
- A can-do attitude that values team culture and loves being part of a team
Additional Information :
At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
- Progressive flexibility leave and well-being benefits to balance all of lifes priorities
- Travel discounts on SIXT car rental cruises and accommodation at our award-winning NRMA Holiday Parks and Resorts
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries movie tickets gift cards gym memberships attractions restaurants and much more
- Discounts on a range of NRMA personal insurance products including car home & travel
- Grow progress or relocate your career and move around the NRMA Group or different locations with us.
Know you belong
Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations Australians people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be a part of our team.
Working at the NRMA Together we make a difference. Successful applicants will be required to complete pre-employment checks.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
