Product Marketing Engineer -MCU for auto

We are looking for a highly skilled and motivated Automotive MCU Marketing Sr. Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:

• Develop and implement marketing strategies for automotive MCU products in China aligning with business objectives
• Define product positioning and compelling messaging for target segments and customers
• Drive Automotive MCU DIN and business growth targets achievement in China region
• Build strong relationships with key customers and partners
• Collaborate with engineering sales and product teams for effective marketing and successful product promotions
• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
• Support Automotive MCU product definition and roadmap planning for China region
• Conduct competitor research customer insights and market analysis to identify growth opportunities and market trends
• Represent the company at industry events and conferences

Ideal Candidate Profile

• In-depth knowledge of automotive MCU technologies architectures and applications with a proven track record of successful marketing experience in this domain
• Comprehensive understanding of China automotive markets (xEV E/E architecture ADAS and Vehicle Control) including market trends customer needs and regulatory requirements
• Strong connections with Chinese key OEMs and Tiers
• Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
• Strong collaboration skills to work closely with sales engineering and product teams to translate technical capabilities into compelling marketing messages
• Proven experience in positioning and differentiating automotive MCU products understanding customer pain points and communicating unique value propositions
• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders

A results-oriented mindset with a focus on achieving measurable marketing goals and objectives
 

Qualifications :

• Requirements
  
  Bachelors degree in engineering or related fields and 10 years of related professional experience. Masters degree in Engineering or BSEE with MBA with 7 years of experience.

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and system-level know-how we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
 
With a diverse team of over 21000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable power-efficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.     
 
At Renesas you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.    

Are you ready to own your success and make your mark  

Join Renesas. Lets Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.