Senior Marketing Analyst, B2B Paid Search
Senior Marketing Analyst, B2B Paid Search
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Job Description
*At this time Wayfair does not provide sponsorship for employment authorization for this position.
Senior Marketing Analyst B2B Paid Search
Who We Are:
The Marketing team is responsible for catapulting Wayfair into the leading destination for all things home by building and evolving customer recognition and attachment to our brands across all Wayfair stores geographies and our extended family of brands. This role is focused on finding educating & acquiring prospective business customers to our fastest growing consumer program Wayfair Professional (B2B) as well as driving repeat revenue from existing business customers.
As a B2B Paid Search Analyst you will play a pivotal role on our Marketing team overseeing SEM efforts on Paid Search where you will be shaping the future of B2B advertising through keyword search strategies. Your goal will be to unleash the full potential of SEM ensuring that every initiative propels our business KPIs forward with impressive efficiency.
In the immediate term youll dive into channel operations fine-tuning ad budgets ROAS targets and audience targets to reach the right businesses. Youll also conduct insightful investigations into recent performance trends identifying key drivers of success and areas for improvement. Looking towards the future youll spearhead innovative testing strategies that align seamlessly with our overarching company objectives setting the stage for sustained growth and impactful results on these new channels.
This is not just another roleits an opportunity to lead strategic initiatives that spark innovation and directly influence our business impact. Expect collaboration with stakeholders across the B2B Organization MarTech/Data Engineering Marketing Creative and other critical teams fostering connections that amplify your contributions. Join us and drive forward the next wave of B2B marketing excellence!
What Youll Do:
- Weekly analysis of core business KPIs with an eye towards understanding the full-funnel impact of underlying drivers
- Own the end-to-end customer journey for our SEM Paid Search channels
- Close partnership with stakeholder teams to educate our marketing strategy combined with seamless customer experience
- Maintain and improve our marketing strategy to ensure flawless customer journey and efficient ad performance
- Build a testing strategy and roadmap for SEM channels to improve capturing prospective businesses as well as driving more repeat revenue. Includes conducting statistical analysis to validate results and inform a rollout decision.
- Own quarterly business plan forecasting for your channels
- Contribute positively to the team and Wayfair culture
What Youll Need:
- A minimum of at least a bachelors degree in Marketing Business Data Science or Analytics
- 2- years experience as an analyst or comparable working background preferably in the Search Marketing space
- Experience with SQL & GBQ. Additional experience with Python preferred.
- Analytical self-driven thinker who looks for (and finds) answers in the data
- Strong storytelling abilities to contextualize data for broader work groups
- Incredible attention to detail and highly organized
- Strong communication skills both written and verbal
- Fast learner who can adapt to new processes and tools on the fly
- Demonstrated ability to effectively prioritize projects and multitask to get things done
- Collaborative team player with the ability to manage stakeholders across levels
- Detail-oriented professional who thrives on bringing structure to ambiguous problems.
- Analytical powerhouse with a knack for defect-free analysis and critical thinking.
- Passionate about staying ahead of the curve embracing new technologies and trends.
- Exceptional written and verbal communication skills to captivate stakeholders with your insights.
This is a hybrid position located in our Boston HQ. M-Th are in office Fridays are remote.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risk-takers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and well-positioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
