Product Marketing Manager

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!

About the Role

We are looking for a strategic data-driven and customer-obsessed Product Marketing Manager to lead lifecycle marketing across our Personal Loans product. As the leading digital marketplace bank for prime consumers LendingClub helps members achieve long-term financial wellness through responsible lending and personalized banking services.

In this role you will be responsible for designing and executing marketing strategies that engage personal loan members throughout their journeyfrom welcome and activation through servicing and repayment to collections and retention. Youll bring a deep understanding of lifecycle marketing customer segmentation and value-based messaging to ensure every member receives the right communication at the right time.

Youll work cross-functionally with Product Servicing Compliance Analytics and Channel Marketing teams to improve customer experience and business outcomes.

What Youll Do

• Own the end-to-end personal loan lifecycle marketing strategy covering onboarding servicing repayment support re-engagement and retention
• Define key member segments (e.g. first-time borrowers repeat borrowers) and articulate tailored value propositions and communication needs for each
• Develop and deploy targeted messaging across key lifecycle touchpoints including onboarding guidance payment reminders product education and personalized servicing support
• Partner with channel owners to orchestrate integrated campaigns across email push notifications SMS in-app messaging and online/mobile banking ads
• Design and run test-and-learn experiments to optimize message timing frequency and channel mix focusing on driving repayment reducing delinquency and increasing lifetime value
• Collaborate with cross-functional teams to ensure messaging is timely relevant and fully aligned with servicing operations collections workflows and compliance requirements
• Develop and manage campaign assets and creative briefs; ensure communications are consistent with LendingClubs voice and regulatory standards
• Track and analyze campaign performance identify opportunities for improvement and present actionable insights to stakeholders

About You

• 3 years of experience in lifecycle marketing product marketing or CRM; experience in consumer lending banking or fintech is strongly preferred
• Demonstrated ability to build and optimize multi-channel marketing journeys particularly across email push SMS and online mobile banking
• Skilled in audience segmentation journey mapping and behavioral targeting to drive engagement and retention
• Strong collaboration and communication skills able to influence across teams including Product Compliance Legal and Analytics
• Analytical mindset with experience interpreting performance data and turning it into marketing strategy
• Comfortable working in a fast-paced highly regulated environment with a focus on testing iteration and results
• Passionate about financial well-being and helping customers make smarter financial decisions
• Clear concise communicator who can craft compelling messaging that educates motivates and drives action

Work Location
San Francisco

The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and Thursdays. In-person attendance is essential for this roles success and remote placement will not be offers relocation based on actual job level.

Time Zone Requirements
Primarily PT

While the position will primarily work local hours LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
Monthly/quarterly/as needed travel to LendingClub offices and/or other locations as needed.

Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of LendingClubs Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).

Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.

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LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at