Area Sales Manager I - B2C (Modern Trade)
Area Sales Manager I - B2C (Modern Trade)
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Job Description
Location :Krishnapatnam
City :Bangalore
State :Karntaka (IN-KA)
Country :India (IN)
Requisition Number :40407
Business Title: Assistant Manager Modern Trade
Grade: Assistant Manager
Department: B2C Sales
Reporting to (Business Title): Organized Trade Head
Location: Bangalore
Overall purpose of job:
Drive business results as per the pre-determined business plan for the organized trade in B2C business and find new avenues of growth.
Tasks and Responsibilities:
The tasks and responsibilities can be summarised (but not limited to) as below
Key Account Management:
- To keep a track of All India Modern trade in terms of their numbers growth trends etc.
- To keep an update of the Category managers team hierarchy by account.
- Build strong business relationship with all the modern trade accounts.
- Ensure listing of products/ SKUs in Modern Trade.
- Negotiations on terms of trade.
- To discuss and finalize Annual Business Plan with Modern Trade. Plan sales targets activity calendar branding sampling special events etc.
Annual Business Plan of MRF:
- Devise Annual Business Plan for Modern Trade.
- Plan Sales Targets (Volume/Value) by account.
- Devise Distribution and coverage plan by account.
- Plan strategies for category dominance.
- Plan annual calendar for in-store activities such as sampling branding etc.
- Manpower planning for Key account management and merchandising.
- Performance evaluation of key account relationships.
Product availability visibility and activations:
- Ensure product availability in coordination with the sales team across all active stores.
- To ensure implementation of the trade and consumer schemes sampling activities branding activities etc.
- Coordination with the Marketing and the Trade Marketing teams.
- Ensure in-store visibility and merchandising.
- Coordination with the respective Business Verticals and Marketing team for various aspects related to Modern Trade.
Market Information:
- Tracking of competitors activities and devise suitable tactical and strategic plans.
- Analysis of secondary sales data distribution data and provide feedback and support options to sales team.
- To collect collate analyse and present category data market share growth trends etc of each category by account and market.
Education qualifications special training experience and skills
- MBA preferred.
- Work Experience: Minimum 7 years plus in FMCG Marketing (preferably oil Industry.
- Command over software packages including Windows and Microsoft Office in particular in MS Excel. Good presentation skill is added preference.
Required Experience:
Manager
Employment Type
Full Time
