E-Commerce and Marketing Specialist
E-Commerce and Marketing Specialist
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Job Description
Job title: E-Commerce & Marketing Specialist
Location: Hybrid 2 3 days In Office
Employment type: Full-time
Reporting to: Director of Marketing
About Us
Enhanced Medical Nutrition (EMN) is a transformational food-as-medicine start-up that commercializes evidence-based medical nutrition products to improve patient outcomes and experience in surgery. Surgical patients are unprepared for the stress of their surgery which can significantly increase the risk of delayed recovery complications and even mortality. EMN has developed ENROUTE a surgeon recommended nutrition program to help patients prepare better and recover faster. EMN is a venture-backed food-as-medicine company led by a team of experienced entrepreneurs medical professionals and brand builders.
EMN is committed to promoting and supporting diversity equity and inclusion (DEI) within the workplace. Workplace diversity equity and inclusivity result in a more robust team culture improve organizational effectiveness and enable the company to better serve customers and the community.
The Role
Were looking for a motivated and results-driven E-Commerce & Marketing Specialist to support the growth of our B2B/D2C business. In this role youll help manage our Shopify Plus store and assist in executing digital marketing initiatives across email SMS SEO and paid media. The ideal candidate will have hands-on experience with Shopify Plus Klaviyo and performance advertising along with strong analytical and creative problem-solving skills. This role is well-suited for someone who thrives in a fast-paced environment and is eager to drive traffic conversions and customer retention.
About You
You are a self-starter with a passion for E-commerce and Marketing. You thrive in fast-paced environments are detail-oriented and take pride in executing initiatives that drive measurable results. You enjoy working cross-functionally and are comfortable juggling multiple priorities. You bring a blend of creative thinking and data-driven decision-making to your work and are always looking for ways to optimize and improve. You have a growth mindset are proactive in solving problems and value collaboration and continuous learning.
Key Responsibilities & Duties
Shopify Plus Management
- Manage front-end and back-end Shopify Plus operations including product setup collections inventory and site updates
- Support site merchandising and promotions such as homepage refreshes product launches virtual bundles and discount codes
- Collaborate with developers on custom functionality app integrations and site enhancements
- Optimize site performance mobile UX and the conversion funnel to drive engagement and sales
Email & SMS
- Develop and manage Klaviyo flows (welcome cart/browse abandonment post-purchase winback) including SMS as part of the nurture journey
- Segment campaigns based on customer behavior and engagement
- Develop and deploy email campaigns for promotions product launches and announcements
- Conduct A/B testing to improve engagement and conversions
SEO
- Execute SEO strategies to drive organic traffic growth
- Optimize product pages collection pages blogs and landing pages
- Conduct SEO audits resolve technical issues and improve site speed
Paid Media
- Support with content creation media planning and buying across Meta Google and LinkedIn
- Provide data-driven insights to increase traffic conversions and brand awareness
Analytics Optimization & Reporting
- Monitor performance across Shopify Plus Klaviyo GA4 and paid media channels
- Contribute to weekly and quarterly reporting with actionable insights
- Run A/B tests on the website email campaigns and ad creatives
- Analyze customer trends and identify growth opportunities
Your Qualifications
- Post-secondary education in Marketing or a related field
- 2 years of E-commerce and Marketing experience ideally in B2B/D2C or consumer brands Proficient in Shopify Plus Klaviyo and key digital channels including email/SMS SEO and paid media
- Strong analytical skills with the ability to interpret data and apply insights
- Bonus: Experience with tools like Attentive Recharge HubSpot and AI technologies for graphic design automation or analytics is a plus
Why Work at EMN
At EMN we believe employee success translates into the companys overall success. We oer a competitive benefits package a creative and friendly culture endless challenges tailored career development opportunities and a supportive management structure. If you are looking for a fun and rewarding career we look forward to hearing how you can help support EMNs scale.
- Competitive salary and compensation plan.
- Competitive healthcare insurance including medical dental paramedical and vision.
- Expedited career development.
- Hybrid work environment.
- Continuous learning opportunities.
How to apply
- For more information please refer to our company website at send your resume to:
EMN is an Equal Opportunity Employer
In accordance with the Accessibility for Ontarians with Disabilities Act 2005 and the Ontario Human Rights Code EMN will provide accommodations to applicants with disabilities throughout the recruitment selection and/or assessment process. If selected to participate in the recruitment selection and/or assessment process please inform Human Resources staff of the nature of any accommodation(s) that you may require.
Thank you for your interest in joining the EMN team! While we are lucky to attract a high level of interest in each of our roles only qualified applicants will be contacted and selected for an interview.
Required Experience:
Manager
Employment Type
Full-Time
