Senior Specialist, Content Marketing
Senior Specialist, Content Marketing
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Job Description
Build your best future with the Johnson Controls team
As a global leader in smart healthy and sustainable buildings our mission is to reimagine the performance of buildings to serve people places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience focused on supporting their physical financial and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard your next great opportunity is just a few clicks away!
What we offer:
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K medical dental and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What you will do:
You will help shape and execute breakthrough content marketing strategies that elevate our brand engage our target audiences and support our business objectives. Youll be a key player in telling our story showcasing our solutions and driving meaningful engagement across channels.
How you will do it:
Develop and execute content marketing strategies that drive brand awareness engagement and lead generation.
Collaborate closely with cross-functional teams within marketingincluding campaign events product marketing and digital teamsto develop content that supports key initiatives and drives cohesive brand messaging across all channels.
Collaborate with cross-functional teamsincluding sales product and creativeto develop compelling on-brand content including sales aids such as one-pagers pitch decks and product sheets that support the sales process and align with strategic messaging.
Manage external agencies and creative partners for copywriting and content development ensuring alignment with brand voice messaging and project timelines.
Package and distribute new content to relevant internal teams providing guidance on how to effectively use assets in sales outreach campaigns and customer engagement efforts.
Conduct research to deeply understand our target audiences industry trends and competitive landscape.
Write and edit a variety of content formats including blog posts articles case studies social media content email newsletters and more.
Partner with creative teams to produce multimedia content such as videos infographics and interactive tools to engage audiences.
Apply SEO best practices to ensure content is optimized for search visibility and performance.
Leverage the marketing tech stackincluding tools like marketing automation platforms Salesforce and project management softwareto support the execution and tracking of content marketing programs and cross-team initiatives.
Monitor and analyze content performance metrics providing actionable insights and recommendations to stakeholders.
Stay current with content marketing trends tools and best practices to continuously improve strategy and execution.
What we look for:
Required
3 years of experience in content marketing preferably in a B2B environment.
Exceptional writing editing and storytelling skills with the ability to create clear engaging and audience-relevant content across multiple formats.
Proven success in planning and executing content marketing programs that drive brand awareness digital engagement and lead generation.
Deep understanding of audience segmentation persona development and content personalization strategies with the ability to tailor messaging and formats to different buyer stages and behaviors.
Excellent communication skills with the ability to clearly convey information to both external audiences and internal stakeholders across all levels of the organization.
Exceptional project and time management skills with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
Self-motivated and confident team player who thrives in dynamic settings and takes initiative to drive results.
Meticulous attention to detail with strong written and verbal communication and organizational abilities.
Results-driven mindset with a strong work ethic and a passion for exceeding goals.
Strong interpersonal skills with the ability to build and maintain relationships across departments with external partners and with customers.
Preferred
Knowledge of marketing automation platforms and CRM systems.
This will be a hybrid position based at our Raleigh NC office.
#LI-Hybrid
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age protected veteran status genetic information sexual orientation gender identity status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process please visit here.
Required Experience:
Senior IC
Employment Type
Full-Time
