Senior Manager Onsite & Personalization FTC (all genders)
Senior Manager Onsite & Personalization FTC (all genders)
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Job Description
The duration of this role is fixed and the contract will have a length of 18 months
As Onsite Manager you act as an interface between central business function and local Shop teams. You ensure that our business strategy is translated and brought to live within our onsite marketing efforts. In your role you will take over two main areas of onsite marketing and thus cover major aspects of conversion rate optimization:
- Operational planning and steering of onsite measures for multinational campaigns
- Management of AB Testing and Personalization enabling us to constantly learn and improve
Besides the continuous success measurement of previously realized onsite measures through analysis tools is part of your work; as well as the preparation and presentation of corresponding data material.
Your Tasks
- Lead execution and improvement of the onsite marketing strategy together with different business functions like CRM Sales Campaign Planning Team as well as local shop teams ensuring a consistent and a personalized customer experience
- Conception execution and evaluation of AB testing ** and personalization campaigns together with responsible business stakeholders using Tools like Adobe Target Contentful Optimizely or Telium
- Manage onsite activities effectively by ensuring processes are lived priorities are clear and followed and an overall governance is in place
- Manage regular cross-functional sessions to collect shape prioritize and implement use cases for onsite personalization within given overall business strategy and priorities
- Foster synergies across zooplus teams by sharing valuable learnings and applying best practices.
- Set-up holistic experience reporting with suitable key metrics leveraging tools like Adobe Analytics
Qualifications :
- You have proven (3 years) experience of digital campaign planning or onsite marketing in retail business
- You have a strong understanding of user-centric principles & strategies including audience building and mapping content & experiences against target groups
- You are technical savvy and have a high ability to adapt to different tools
- You have excellent communication and influencing skills with the ability to build strong relationships with various stakeholders across the organization also in English
- You have project management and organizational skills for the coordination of meetings people and timelines - including the follow-up on progress & results and the associated communication to the organization
- You have very good Excel skills and analytical abilities
- You are keen on taking responsibility and you have a highly self-motivated and assertive personality
- Knowledge in digital experience platforms & Testing tools like Adobe Target Optimizely or Tealium is a plus.
Your perspectives
- Have an impact. We regularly provide you with deep insights into our business strategy and departmental KPIs and offer you the chance to shape zooplus with your input and ideas.
- Trust-based working. We dont punch the clock - organize your own schedule. We trust in what you do!
- Push boundaries. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all over the world.
Additional Information :
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office 40% remote collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace the diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
