Manager, Tribute Giving - Foundation
Manager, Tribute Giving - Foundation
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Job Description
This role involves remote/work-from-home arrangements with a requirement for a minimum of two (2) days per week working onsite and may be subject to change as the organization works through its hybrid workforce plan and/or changing needs of the Foundation. We care about our team and community and are aligned with CAMHs health and safety practices.
ABOUT CAMH FOUNDATION
Hi! Im Kathleen Grace Director of Direct & Digital Fundraising. Ive spent the last 2 years with CAMH Foundation watching the organization and the cause grow significantly. I am driven by working for a meaningful cause with an exceptional team and doing the job I love.
I believe the key to an excellent full-time permanent Manager Tribute Giving is not just the technical skills but the knowledge of the organizations business asking the right questions listening to the answers and believing in the organizations mission.
I invite you to join me for a conversation about your interest in CAMH have the chance to meet members of our incredible team and tell me more about how your career aspirations align with our bold journey to create a world where mental health is health.
The Centre for Addiction and Mental Health (CAMH) is Canadas largest mental health teaching hospital and one of the worlds leading research centres in its field. With a dedicated staff of more than 5000 physicians clinicians researchers educators and support staff CAMH offers outstanding clinical care to more than 38000 patients each year. The organization conducts ground-breaking research provides expert training to healthcare professionals and scientists develops innovative health promotion and prevention strategies and advocates on public policy issues at all levels of government.
CAMH Foundation is charged with raising and stewarding funds in support of CAMH. Its role is to help transform the way we understand and address mental illness by raising awareness and increasing engagement across the country. Generous and dedicated supporters help CAMH advance discovery and innovation build spaces that promote recovery and break down the stigma of mental illness.
The Direct & Digital Fundraising team is responsible for ensuring our unrestricted revenue stream of funds grows over time as we grow our supporter base. We have clear goals and an open mind on how to achieve them. As members of the team we are committed to a positive and safe work environment where we support listen and learn from each other and be accountable to our many key stakeholders.
THE OPPORTUNITY:
The Manager Tribute Giving plays a crucial role in driving the growth and success of the CAMH Foundations Tribute Program (In Honour / In Memory / In Celebration). This individual will be responsible for developing and executing a comprehensive tribute strategy designed to acquire new donors and engage existing supporters to enhance donor retention and revenue growth. This includes creating compelling materials that boost awareness and participation in the program ultimately driving increased revenue through the Tribute program.
Reporting to the Director Direct & Digital Fundraising this role requires strong collaboration with internal stakeholders and vendor partners who will often be implementing our fundraising tactics. This role will also work closely with external stakeholders such as Funeral Homes and next of kin (when appropriate) to expand and enhance the programs impact. The position will also provide occasional support to the wider Direct & Digital Fundraising team in 1:1 donor cultivation and stewardship.
It is important that you are a team player and collaborator with a passion for mental health are comfortable navigating a complex organization with a wide range of stakeholders and are able to manage sensitive conversations.
KEY RESPONSIBILITIES:
- Develop and execute the Tribute Program strategy to increase awareness engagement and revenue growth for the program ensuring revenue targets are met annually and growth plans are developed.
- Directly engage with donors when appropriate to support effective stewardship and align with best practices for one-on-one relationship management across the Marketing and Direct & Digital Fundraising teams.
- Monitor and assess the effectiveness of the Tribute Program making data-driven adjustments to meet goals and optimize donor participation.
- Collaborate with the Director Direct & Digital Fundraising and Director Legacy Giving to align tribute program initiatives with the Foundations broader fundraising strategies.
- Enhance the Tribute Programs presence across digital and offline channels ensuring ease of access and participation.
- Lead the implementation of the Grateful Patient Program engaging CAMH community members who wish to express gratitude through donations.
- Work with clinical teams and other internal hospital stakeholders to identify opportunities for engagement and ensure the program is successfully integrated into the patient and community experience.
- Create marketing and communication materials that encourage program participation and highlight donor impact including brochures webpages emails and other digital content.
- Manage relationships with external stakeholders (i.e. funeral homes) including outreach partnership development and program enhancements.
- Coordinate with internal teams to ensure the accurate and timely processing of tribute gifts and consistent communication regarding program updates and processes.
- Occasionally assist broader fundraising initiatives supporting mid-level individual donor communications and other campaigns within the Direct & Digital Fundraising portfolio.
- Minimum of 5-7 years of experience in fundraising digital marketing or donor relations with a focus on tribute giving.
- Strong understanding of direct marketing techniques for donor acquisition and retention.
- Experience in a complex nonprofit preferably in a healthcare setting.
- Proven track record of managing fundraising programs and associated budgets.
- Excellent written and verbal communication skills with attention to detail in creating fundraising materials.
- Strong interpersonal skills to build and maintain relationships with donors partners and stakeholders.
- Ability to develop and execute strategies that drive donor engagement and revenue growth.
- Familiarity with tribute giving and grateful patient fundraising strategies.
- Strong data analysis skills to inform fundraising strategies and recommendations.
- Experience leading multi-channel fundraising initiatives in a multi-stakeholder environment.
- Skilled in planning executing and measuring successful direct response marketing campaigns.
- Expertise in CRM and online fundraising tools such as Blackbaud (Convio) Luminate Online and TeamRaiser; knowledge of HTML 5 and CSS is an asset.
- Experience providing a work environment that embraces diversity and is free of harassment and discrimination.
- Demonstrated commitment to and understanding of the vision strategic direction and guiding principles of CAMH Foundation.
Dont sweat it if you dont have everything listed above. We believe in growth and curiosity. If you have some of these qualities and believe this is the position that will make you excited to come into work every day then we want to hear from you!
Salary Range: $92881.80 to $107087.25 annually
CAMH Foundation is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process please dont hesitate to reach out! Please contact We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Our north star is creating hope and improving outcomes for people facing mental illness. We work in respectful partnerships with each other and our hospital partners to inspire philanthropy and raise awareness in support of mental health.
Required Experience:
Manager
Employment Type
Full Time
