- Define and own the brand positioning for both Autohero and (incl. EU sister brands) using market research as well as consumer and customer insight to drive profitable growth
- Lead the creative translation of brand strategy into messaging campaigns and visual assets that unlock new customer segments
- Manage and develop our in-house brand marketing and content creation teams ensuring all brand touchpoints deliver a consistent high-quality experience that supports acquisition
- Establish frameworks for innovative media selection and brand placements ensuring our brands are visible in the right cultural moments and channels
- Set clear brand KPIs monitor brand health and ensure every initiative delivers measurable ROI and supports our ambitious growth targets
- Partner closely with Customer Acquisition Directors to align brand creative and media strategies
- Build robust scalable team and partner structures that deliver high-quality output under pressure fueling continuous brand-driven business growth
Qualifications :
- Extensive experience in building and leading brand marketing strategies for consumer-facing businesses across multiple markets
- Proven ability to build up strong challenger brands in markets where products are similar and brand reputation is the main factor influencing customer choice
- Strong expertise in market research competitor analysis and translating insights into actionable brand strategies
- Track record of developing and executing integrated campaigns across TV digital social and OOH channels
- Experience overseeing creative production teams and managing the end-to-end asset creation process
- Data-driven mindset with the ability to define track and act on brand health and campaign performance metrics
- Skilled in managing brand ambassadors sponsorships and external partnerships
- Collaborative leader who thrives in cross-functional environments and can align brand and acquisition goals
- Innovative adaptable and passionate about building brands that stand out in competitive markets
- Excellent communication skills in English; other European languages are a plus
Additional Information :
- We offer you an attractive compensation package including equity as well as an unlimited contract with 30 days of vacation
- The opportunity to shape two leading automotive brands across Europe
- More than 90 different nationalities make up a truly international and diverse collaborative growth-focused working environment
- The resources and scale to make a real impact in a 700 billion market
- We invest in your personal and professional growth with a dedicated education budget for online courses conferences and training
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
- We offer discounts on well-known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends
- Life-work balance is part of our culture enjoy flexible working hours and remote options up to 5 days a week
Join us building the best way to buy and sell cars!
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.
#LI-A1
Remote Work :
No
Employment Type :
Full-time