Senior Customer Marketing Manager (6 Month FTC)

The Role

We are looking for a strategic and results-driven Senior Customer Marketing Manager to lead and deliver high-impact marketing campaigns across a diverse portfolio of brands. The ideal candidate will bring a full suite of marketing capabilitiesspanning campaign strategy creative development performance insight and partnership management.

This role demands a strong understanding of cross-channel planning and a focus on maximising owned media while building and maintaining key external relationships. You will manage and deliver the marketing campaigns and output across the portfolio of brands ensuring consistency across all channels and touchpoints. Work with the content team to deliver brand guidelines across all products maintaining the guidelines and ensuring their use across the teams.

Main Duties

Campaign Development & Execution

• Lead the planning and delivery of integrated multi-channel campaigns across brand portfolios ensuring alignment with business objectives and creative excellence.
• Maximise campaign performance by leveraging owned earned and paid media channels to drive engagement acquisition and retention.

Creative Briefing & Stakeholder Management

• Drive an effective and collaborative creative briefing process ensuring clarity of campaign objectives creative direction and stakeholder alignment.
• Manage stakeholder feedback and approvals efficiently ensuring deadlines are met and work remains on-brand and strategically sound.

Cross-Functional Collaboration

• Partner closely with acquisition and retention teams to align campaign efforts with audience growth goals supporting full-funnel strategies.
• Collaborate with data analytics and insight teams to measure campaign performance share learnings and continuously refine strategies for future campaigns.

Marketing Operations & Workflow Management

• Coordinate campaign timelines and workflow across multiple stakeholders and teams.

Content Management & Delivery

• Ensure brand content is delivered consistently across all channels in line with campaign plans and creative direction.

External & Partnership Management

• Build and maintain relationships with third-party agencies media partners and collaborators to extend the impact of brand campaigns.
• Manage partnership marketing opportunities co-branded initiatives and joint promotions.
• Team Culture & Brand Ambassador
• Promote a collaborative commercial curious and customer-first culture within the marketing team and across departments.
• Champion Hearst UKs brand values and contribute positively to the wider company culture.

What We Are Looking For

• Track record in building revenues in partnerships changing the- way we do business. We are moving to a world where we have direct client annual deals- - and we have contracts with clients directly for annual activity.
• Experience in the media industry with a deep understanding of media landscape trends and best practices.
• Possess vertical expertise relevant to the Top 100 clients they are responsible for. Demonstrated knowledge of specific industries market challenges and opportunities.
• Comprehensive understanding of various media channels and their integration to develop effective cross-media strategies.
• Proven ability to manage and nurture relationships with both internal and external stakeholders fostering collaboration and driving successful outcomes.
• Strong track record in effectively managing client relationships ensuring client satisfaction and delivering value-added solutions.
• Skilled in developing compelling commercial narratives and strategies that align with clients objectives and drive business growth.
• Proficient in working with data and insights to inform decision-making and provide strategic recommendations to clients.
• Ability to drive operational efficiency and effectiveness optimizing processes and workflows for maximum productivity and results.
• Excellent negotiation skills capable of achieving mutually beneficial outcomes while maintaining strong client relationships.
• Strong conflict resolution skills to address and resolve challenges or conflicts that may arise during client engagements.
• Highly adaptable to changing market conditions client needs and organizational priorities able to pivot and adjust strategies accordingly.
• Proactively expanding personal networks within the industry building relationships and connections that contribute to professional growth and opportunities.
• Profound understanding of target audiences and the ability to develop strategies that engage and resonate with them effectively.
• Proficient in using key industry platforms such as PowerPoint Excel Salesforce TGI Ad Intel Ipsos IrisI and other relevant tools to analyse data create presentations and drive strategic insights.

Benefits

(Your benefits at Hearst UK are more than just extrasthey are tools to help you thrive in every part of life.

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes you could be trying the next big thing in beauty food & drink.
• Snag luxe beauty stealsat our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension Income Protection Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in one that respects protects represents and uplifts the voices and opinions of all people. As a business we recognise the significant benefits of creativity collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why were working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.